Brochure distribution
Under flyer distribution , household live distribution (HHDV) or budget (s) advertising refers to the delivery of leaflets , advertising brochures , catalogs and product samples to households. This can be done nationwide or selectively according to geographical and socio-demographic characteristics, or as a special form. The delivery is usually carried out by schoolchildren, students and retirees as part of their income. Advertising bans by stickers on the mailbox must be taken into account. There are around 1,000 prospectus distributors in Germany. Most of them are only active regionally. Another form of prospectus distribution is digital distribution using an e-prospectus .
Comprehensive deliveries are made to all accessible letter boxes (no climbing houses, no advertising bans) in spatially contiguous distribution areas (e.g. post code areas) or in a circle around the advertiser's business.
| Postcode | city | district | households |
|---|---|---|---|
| 28217 | Bremen | Überseestadt | 500 |
| 28195 | Bremen | Old town | 1850 |
| 28195 | Bremen | Station suburb | 1905 |
| 28197 | Bremen | Rablinghausen | 1205 |
| 28197 | Bremen | Electricity / Hasenb. / Seehausen | 625 |
| 28197 | Bremen | Woltmershausen | 4455 |
| 28199 | Bremen | Old New Town | 1945 |
| 28199 | Bremen | Hohentor | 1650 |
| 28199 | Bremen | Neuenland | 430 |
| 28199 | Bremen | Neustadt | 2260 |
| 28201 | Bremen | Buntentor | 2040 |
| 28201 | Bremen | Garden City South | 1625 |
| 28201 | Bremen | Südervorstadt | 2020 |
| 28201 | Bremen | Huckelriede | 2695 |
With selective delivery, brochures are distributed to specific consumer target groups within specific areas. For this purpose, in the planning stage of the distribution campaign, consumer data from market research institutes are used, which can be merged with geographical data ( geomarketing ) in order to determine the ideal delivery areas for the advertiser. The aim here is to largely minimize wastage and at the same time to reduce print runs for distributed brochures.
Other forms of prospectus distribution are:
- Handover with discussion
- Throw in the prospectus and ring the bell (Ring & Leave, is considered unfair)
- Promotion campaigns (handing over brochures to passers-by)
- Advertising on & in the mailbox, e.g. B. with a flyer , where the short part (" eye catcher ") hangs out of the mailbox after distribution, while the long part (information element) is in the mailbox.
- So-called display distribution: with this type of promotion, advertising material is deposited at well-frequented locations, the target group can take a flyer if necessary