Ralf Wagner

This article deals with the economist Ralf Wagner. For other people see Rolf Wagner .

Ralf Wagner (* 1968 ) is a German university professor for business administration at the department for economics at the University of Kassel . Since 2006 he has held the SVI endowed chair for international direct marketing at the University of Kassel.

Life

Ralf Wagner studied business administration with a focus on marketing at Bielefeld University . In 2000 he received his doctorate as a research assistant to Reinhold Decker at Bielefeld University with the subject of modeling and analysis of multiple competitive reactions through the use of promotional instruments. He received the Venia legendi for general business administration in 2008 from the University of Bielefeld for the habilitation thesis "Complex Patterns in Marketing Management". He accepted the call to the newly founded "Dialog Marketing Competence Center" (DMCC) at the University of Kassel in 2006, first as a chair representative, then as a professor.

Ralf Wagner's research areas are marketing interactions in different cultures, changing direct marketing, competitive interactions and competitive intelligence as well as quantitative methods of marketing research.

Fonts

Books

• Multiple competitive reactions in product management. Dissertation. Bielefeld University 2000. DUV & Gabler, Wiesbaden 2001, ISBN 978-3-8244-7331-1 .
• with Reinhold Decker: Marketing Research. Methods and models for determining buyer behavior. Modern Industry, Munich 2002, ISBN 978-3-478-37370-8 .

Magazine articles

• with Reinhold Decker: Remarks on the Behavioristic Analysis of Competitive Reactions. In: OR Spectrum. Vol. 22, No. 1, 2000, pp. 97-116.
• Contemporary Marketing Practices in Russia. In: European Journal of Marketing. Vol. 39, no. 1/2, 2005, pp. 199-215.
• with Reinhold Decker, Sören W. Scholz: An Internet-Based Approach to Environmental Scanning in Marketing Planning. In: Marketing Intelligence and Planning. Vol. 23, No. 2, 2005, pp. 189-199.
• with Kai-Stefan Beinke: Identifying Patterns of Customer Response to Price Endings. In: Journal of Product and Brand Management. Vol. 15., No. 5, 2006, pp. 341-351.
• with Jörg Ontrup, Helge J. Ritter, Sören W. Scholz: Detecting, Assessing and Monitoring Relevant Topics in Virtual Information Environments. In: IEEE Transactions on Knowledge and Data Engineering. Vol. 21, No. 3, 2009, pp. 415-427.

Web links

• Prof. Dr. Ralf Wagner DMCC University of Kassel
• List of Publication at DBLP for Ralf Wagner
• Publication overview at Google Scholar for Ralf Wagner