Government communication

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Historical development of government communication and goals of government communication

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Government communication (sometimes also government PR ) encompasses those techniques and contents of conveyed information that are used by a political decision-making institution ( executive branch ) both within it and in external relations . It was first scientifically investigated in 1979 in German-speaking countries by Frank Böckelmann and Nahr. Government communication is divided into information policy (informing the public about political projects) and public relations . It can also be distinguished from related areas such as parliament and party communication.

Actors in government communication

This includes the Federal Chancellor and his government spokesman , as well as the Federal Ministers and their spokesmen. It also includes political planners, speechwriters and heads of units and speakers from the ministerial bureaucracy. Those responsible for public relations work in institutions subordinate to the ministries can also be assigned to this group.

In the broadest sense, this can include external actors who are responsible for the above. Advising and supporting actors regarding their communication or implementing it for them. You can find yourself in political advisory agencies, i.e. PR and advertising agencies, or are self-employed as spin doctors . There are interactions between the internal and external actors, and there is often an exchange of personnel.

Content and tools

Internal and external actors use certain instruments that support the communication of goals and information. These can be interviews in daily newspapers, press releases, but also broad information campaigns.

See also

• Press and Information Office of the Federal Government

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• Bergsdorf, Wolfgang (1989): Public Relations of the Federal Government. In: Pflaum, Dieter / Pieper, Wolfgang (eds.) (1989): Lexicon of Public Relations. Landsberg; Lech: Modern industry
• Böckelmann, Frank / Nahr, Günter (1979): State public relations in the change of political communication. Berlin: Spiess Volker GmbH
• Kretschmer, Heiko: Government Communication. In: Althaus, Marco et al. (Ed.): Handlexikon Public Affairs, Series: Public Affairs and Political Management
• Köhler, Miriam Melanie; Schuster, Christian H. (2006): Handbook REGIERUNGS-PR. Wiesbaden: VS Verlag. Abstracts of the book as pdf
• Rosumek, Lars (2007): The Chancellors and the Media. Eight portraits from Adenauer to Merkel. Frankfurt am Main: Campus Verlag.

Web links

• www.bundespresseamt.de Press and Information Office of the Federal Government as the central federal authority for government PR
• www.hfv-speyer.de/ Paper on government communication in Germany (PDF file; 67 kB)
• www.medienkanzler.info Page to the book "Die Kanzler und die Medien" with a virtual library on the subject of political communication.