Regionalization (economy)

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Regionalization is

  • the process of subdividing or delimiting an area into regions or
  • the process of assigning different systems, processes and products (or different parts of them) to different regions of an area or
  • a process in fictional representations or in representations in art or advertising in which in particular figures, modes of action, mentalities, etc., which should be considered realistic, with the help of aesthetic (literary, artistic, etc.) means are particularly "typical" for the respective region and are presented as part of it "naturally".

Regionalization of systems is the matrix formation of the elements and functions of these systems on the one hand with the regions of an area on the other. Such systems can be processes and products, for example, which have to be completely or partially adapted or segmented according to regional requirements.

Regionalization or localization ( L10N ) of products, identities or self-images can meet the region-specific interests of regional populations and market participants, but can also restrict their freedom of choice in the global market for goods or identities.

Regionalization is a process with which, on the one hand, existing boundaries of regional differences are recognized with the aim of adapting to regional requirements, or on the other hand, the development of regional differences is promoted by creating boundaries.

Globalization and internationalization are not necessarily antipoles to regionalization and localization, but regionalization and localization are elements of market segmentation strategies under the conditions of globalization and internationalization.

literature

  • Arthur Benz , Dietrich Fürst, Heiderose Kilper, Dieter Rehfeld: Regionalization: Theory - Practice - Perspectives . Leske and Budrich, Opladen 1999, ISBN 3-8100-2517-8 .