Richard Sellmer Publishing House
| Richard Sellmer Verlag KG | |
|---|---|
| legal form | Limited partnership |
| founding | 1946 |
| Seat | Stuttgart |
| management | Oliver and Frank Sellmer |
| Branch | publishing company |
| Website | www.sellmer-verlag.de |
The Richard Sellmer Verlag is the only company in Germany, which exclusively with production and sales of advent calendars concerned. It is considered a market leader .
history
Richard Sellmer started manufacturing Advent calendars in Stuttgart in 1946. On December 9, 1946, the American occupation forces approved their printing. As a result, the first post-war advent calendar in Germany was created by hand with the motif “The small town”.
The constant domestic demand for seasonal products led to the flourishing of the family business. In the first half of the 1950s, the company founder also chose the United States as a sales market. When a picture of President Eisenhower's grandchildren with an advent calendar from the publisher appeared in a newspaper there , many Americans also wanted to buy such a product. The company now exports to 30 countries around the world, generating more than 50 percent of its sales .
Product range
The only product are advent calendars. The company has around 120 motifs for this. Of these, around 30 motifs go to print each year. Between five and ten new members are added every year. According to the company, religious motifs are particularly popular in the USA and Great Britain. In addition, calendars are produced with nostalgic wintry city scenes, snowy landscapes or motifs with a Christmas spirit.
Applied gloss effects from the finest aluminum chips make the colorfully printed paper products sparkle. In addition to the conventional Advent calendars, copies filled with chocolate are also sold to retailers . The first deliveries leave the company in March, the last in autumn. According to the Federal Association of the German Confectionery Industry, a total of around 2,400 tons of chocolate were hidden behind the opening 24 doors in 32 million Advent calendars in 2007.
literature
- Markus Mergenthaler (ed.): Advent calendar through the ages . JHRöll Verlag, Dettelbach 2007, ISBN 978-3-89754-279-2 (48 pages, limited preview in the Google book search).
Web links
Individual evidence
- ↑ Rhein-Zeitung, magazine dated December 1, 2008: Advent calendar: Sweet Christmas countdown ( page can no longer be accessed , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ^ Spiegel online: one day of November 30, 2007: Eisenhower's Advent , queried on April 6, 2009
- ↑ "Epoch-Times Deutschland" online from December 1, 2006: The history of the advent calendar , requested on April 6, 2009
- ↑ "Augsburger Allgemeine" from November 30, 2005: Export hit Advent calendar
- ↑ BDSI press release of November 30, 2007 , accessed on April 6, 2009
