Rofu children's area
| ROFU Kinderland | |
|---|---|
| legal form | GmbH |
| founding | 1984 |
| Seat | Hoppstädten-Weiersbach |
| management | Michael Fuchs |
| Number of employees | 2,200 |
| sales | 186.9 million euros (2018) |
| Branch |
Wholesale retail toys |
| Website | rofu.de |
The Rofu Kinderland GmbH (proper spelling ROFU Kinderland GmbH ) is a family-run trading company for toys based in Hoppstädten-Weiersbach . Today sales are carried out with their own stores in the south and west of Germany.
The founder is Eberhard Fuchs from Birkenfeld (Nahe) , the managing director is Michael Fuchs, and the extended management team includes Frank Schröder, Wolfgang Alt and Michael Edl. There are currently 95 toy supermarkets, each with an area of around 800 m², in six federal states (as of November 2015).
Assortments and own brands
The range includes around 20,000 items and consists of toys, children's vehicles such as bicycles, scooters, tractors and pedal cars, baby items, handicraft and school supplies, learning and children's books, board games and puzzles, gift items, children's party accessories, household goods and decorations, seasonal goods for Example carnival costumes and costumes for Halloween as well as sweets and fireworks at the turn of the year. In addition to the usual toy brands, Rofu Kinderland also sells its own imported toys under its own brands in its shops. The own brand "Beststoy" is used for toys, "Mica Living" for decorative and household items and "Mica Festival" for costumes. Around 35% of sales are generated with own brands.
history
Eberhard Fuchs founded the company “Robert Fuchs Spielwaren” named after his father in 1962 at the age of 18. In the first few years, Fuchs supplied smaller shops and showmen. When the self-service markets found their way into Germany at the end of the 1960s, the entrepreneur supplied self-service chains such as Rewe, Grosso, Toom and Tengelmann with toys that were bought in Europe and the Far East.
After building up an extensive trading network, Fuchs founded his first own toy store "ROFU Kinderland" in Birkenfeld in 1984. Own imports and branded toys were offered in a warehouse. Eberhard Fuchs decided to open further branches in Rhineland-Palatinate and the neighboring Saarland.
At the beginning of the 1990s, the company headquarters was relocated from Birkenfeld to the neighboring Hoppstädten-Weiersbach in the immediate vicinity of the motorway and expanded over the years. In 2012, over 24,000 m² of storage space and 2,000 m² of office space were available in Hoppstädten.
Another logistics center with over 26,000 m² is located in Ramstein-Miesenbach, directly on the A 62, here mainly large parts and imported articles from the Far East are handled.
At the Hoppstädten-Weiersbach location, in addition to the storage areas, the purchasing department, data center, marketing department and the vehicle fleet with 40 company-owned trucks are located - all branches are supplied centrally from here.
Rofu Kinderland is one of the largest toy retailers in Germany with over 90 branches in Rhineland-Palatinate, Hesse, Baden-Württemberg, Bavaria, Saarland and North Rhine-Westphalia. Over 2200 people work in the company. In addition to the stationary shops, ROFU has been operating the toy online trade mifus.de since 2010 .
Web links
- Official website on rofu.de
Individual evidence
- ↑ ROFU Kinderland - Equipped for future growth. (No longer available online.) Archived from the original on October 6, 2014 ; Retrieved October 3, 2014 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
