Sandro Abbate

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Sandro Abbate (born August 13, 1979 in Kreuztal ) is a German author , journalist and copywriter .

Life

After studying economics and doing an internship at an advertising agency in Siegerland, Abbate worked for several years in marketing and the advertising industry in the Cologne area. After studying cultural studies with a focus on literary studies , he set up as a freelance writer and copywriter in 2014. Today he writes for online magazines and newspapers such as Friday , Fixpoetry, tell and the Goethe Institute in Prague. He is also the author of non-fiction books on marketing and brand management and runs a literary blog.

Publications

  • Brands as a creator of meaning: Identity-based brand management as an answer to change. Springer Gabler , Wiesbaden 2014.
  • Promoting corporate culture: seven steps to a dynamic and motivating communication of values. Springer Gabler, Wiesbaden 2014.
  • Communicate authentically and value-oriented: How to align your corporate communication with values. Springer Gabler, Wiesbaden 2014.
  • Why I read - 40 declarations of love to literature. (as editor) Homunculus Verlag, Erlangen 2017.

Web links

personal data
SURNAME Abbate, Sandro
BRIEF DESCRIPTION German author, journalist and copywriter
DATE OF BIRTH August 13, 1979
PLACE OF BIRTH Kreuztal