Sawade GmbH
| Sawade GmbH | |
|---|---|
| legal form | GmbH |
| founding | 1880 |
| Seat | Berlin |
| management |
Michael Nielius |
| Number of employees | 90 (2018) |
| Branch | food industry |
| Website | www.sawade.berlin |
Sawade GmbH is a chocolate factory in Berlin . It is the oldest still in existence in the city. In August 2020, Sawade GmbH had to file for bankruptcy for the second time.
history
The manufacture goes back to Ladislaus Maximilians Ziemkiewics. After he learned the chocolate craft in Paris , he opened a shop on Unter den Linden in 1880 . In addition to home-made pralines, he also sold confectionery and sweets there.
He derived the name of the business from his neighbor at the time, Marie de Savadé. Shortly afterwards, Sawade was appointed purveyor to the royal court. Until the end of the Second World War z. B. Princes August Wilhelm of Prussia and Sigismund of Prussia buyers of Sawade pralines .
After a change of ownership in the 1970s, the plant was built in the Reinickendorf district . Around 70 employees produced up to 2,000 kg of chocolate every day. After the reunification, Sawade got into increasing difficulties. Despite three branches and one factory outlet, Sawade was unable to gain a foothold in retail. Despite its size, the product range no longer seemed up-to-date, so that many customers and dealers turned away. In 2013, the company and its 50 employees finally filed for bankruptcy.
Sawade today
The Hübel couple took over Sawade in November 2013. Almost a year later, the packaging line was fundamentally changed. In addition, the product range has been reduced so that around 300 different pralines and truffles are currently on offer. The chocolates will continue to be made by hand exclusively in Berlin. Today more than 60 million pieces of pralines and truffles are produced in the factory. In addition to the factory outlet, there are again four shops, one of them in the Hackesche Höfe .
Web links
Individual evidence
- ↑ Jenny Hoch: Devilishly good chocolates. In: Süddeutsche Zeitung , online edition of April 3, 2018, accessed on December 26, 2018.
- ↑ https://m.tagesspiegel.de/berlin/sawade-ist-insolvent-traditionsreicher-pralinenindustrie-hat-coronakrise-nicht-ueberständig/26071464.html?utm_referrer=https%3A%2F%2Fwww.google.de
- ↑ a b history. Sawade GmbH, accessed December 26, 2018 .
- ↑ Stefan Strauss: Bitter End. In: Berliner Zeitung , online edition of July 31, 2013, accessed on December 26, 2018.
- ↑ Viktoria Solms: Two Berliners save the traditional company Sawade. In: Berliner Morgenpost , online edition of November 14, 2013, accessed on December 26, 2018.
- ↑ "An old ship may no longer look pretty, but it still sails". January 2, 2019, accessed January 2, 2019 .
- ↑ Our production - master craftsmanship preserved. Sawade GmbH, accessed December 26, 2018 .