Shop window on Thursday

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The showcase on Thursday was a permanent advertisement on the Second German Television ( ZDF ).

The program was conceived by the Hamburg agency Lintas from the beginning of 1975 and was initially broadcast every second Thursday until 1992 (later only once a month, most recently again weekly, but in a very shortened version) instead of the usual commercials in the evening program.

The showcase on Thursday was characterized by the fact that in a studio that was modeled on a news studio, advertisements were read out by a presenter as in a news program (collective advertising). The moderator, the former NDR editor Gerhard Lippert , also announced the commercials following the "reports" .

Schaufenster on Thursday was produced as a VTR on a working day three days before the broadcast .

As a successor format, the program "Recommended" ran in 1997 and presented products that had performed well in tests by Stiftung Warentest, and as its successor "All the best for your health"

Web links

Individual evidence

  1. ↑ a b Old girl: With a new scam, TV advertisers want to revive the dull public interest in their offers. , Der Spiegel 27/1975, June 30, 1975
  2. ↑ Roland Schmitt: Texts and Image Reception in TV Commercials: An Experimental Study of the Influence of Texts on Image Perception and Image Processing Using the Example of TV Advertising, Lang, 1984 [1]
  3. ↑ Ralph Berndt, Arnold Hermanns: Handbook Marketing Communication: Strategies - Instruments - Perspectives. Advertising - Sales Promotions - Public Relations - Corporate Identity - Sponsoring - Product Placement - Fairs - Personal Sales, Springer-Verlag, 2013, p. 427 [2]
  4. ^ Siegfried J. Schmidt, Brigitte Spieß: Advertising, Media and Culture, Springer-Verlag, 2013, p. 185 [3]
  5. ↑ Werner Pepels: Marketingkommunikation, UTB, 2011, p. 31 [4]
  6. ^ Gerhard Lippert , synchronkartei.de
  7. ↑ Bruno Tietz: The advertising messages, the advertising media and the advertising media, Verlag Moderne Industrie, 1982 p. 1372 [5]
  8. ↑ Which special forms of advertising do magazines run? What special channels does TV offer? Weird formats with response , sales management No. 5 of May 12, 1997, p. 94