Schrot & Korn health food magazine
| Schrot & Korn health food magazine | |
|---|---|
|
|
| description | Free customer magazine in health food stores; Digital offers relating to nutrition, sustainability and fair trade |
| language | German |
| publishing company | bio verlag gmbh (Germany) |
| Headquarters | Aschaffenburg |
| First edition | September 1, 1985 |
| Frequency of publication | Per month |
| Sold edition | 898,581 copies |
| (IVW 2/2019) | |
| Widespread edition | 903,803 copies |
| (IVW 2/2019) | |
| Editor-in-chief | Stephanie Silver |
| editor | bio verlag gmbh |
| Web link | www.schrotundkorn.de |
| ISSN |
0931-1068 |
| ZDB | 17642-4 |
The customer magazine Schrot & Korn is the organic magazine with the highest circulation in Germany and has been a partner to organic retailers for 35 years. Available in organic stores and supermarkets, Schrot & Korn reaches over 1.8 million people a month with around 850,000 printed copies. The content is also available online.
The publisher of the magazine is bio verlag gmbh based in Aschaffenburg.
history
After it was founded in 1979, the publisher published its first magazines and books on everything to do with nutrition and sustainability.
In 1985 Schrot & Korn started as the first customer magazine in the still young natural food industry with a circulation of 20,000 copies. In the following years the demand continued to rise. In 2000, a circulation of 500,000 was reached, in 2020 there were around 850,000 copies.
Bio verlag gmbh continued to grow with Schrot & Korn and expanded its product portfolio: Added to this was the specialist trade magazine BioHandel, the natural cosmetics magazine cosmia, as well as service and market research offers for organic retailers, manufacturers of organic products and end customers.
Range of topics
At Schrot & Korn, everything revolves around natural food and a sustainable lifestyle. All facets of food are examined: from the seeds to the production to nutrition issues. At its core it is about organic agriculture, consumer and environmental protection as well as sustainable consumption. Schrot & Korn also provides recipes and suggestions for a sustainable life.
Certified climate friendly
- The magazine has had the SCC eco-label since the March 2009 issue .
- Bio verlag has been EMAS-certified (Eco Management and Audit Scheme) since 2017.
Transparency, financing
Schrot & Korn announced in September 2010 how it is financed:
- through advertisements (around 56 percent of sales; two thirds from natural food or natural cosmetics companies, the rest from related industries such as organic holidays and eco fashion)
- Text ads in the green pages of the magazine and “colorful” ads there (around 18 percent of sales).
- Payments from organic shops per issue (26 percent of sales)
Gene food no-thank you campaign
As part of the discussion on the amendment of the Genetic Engineering Act, Schrot & Korn began extensive information activities on this topic in 2004. In addition to two special parts in the magazine, the publisher founded the internet portal genfoodneindanke.de to inform consumers about green genetic engineering. At the same time, the publisher supports the genetic engineering information service , campaigns by associations and farmers. The bracket for all these activities was the “Genfood-No-Thank you!” Logo, a modified version of the anti-nuclear power logo of the 1970s.
Web links
Individual evidence
- ↑ Editorial - 25 years of Schrot & Korn [1]
- ↑ http://www.tierschutzpartei-sachsen-anhalt.de/Genfood.htm ( Memento from May 22, 2010 in the Internet Archive )