Schwinn (brand)
| Schwinn
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|---|---|
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| legal form | Trademark of Dorel Industries |
| founding | 1895 |
| Seat | Chicago ( Illinois ) |
| Branch | Bicycles, sports equipment |
| Website | www.schwinn.com |
Schwinn is a brand for bicycles and fitness equipment. Under the name Schwinn Bicycle Company, the company was the leading bicycle manufacturer in the United States until the 1980s; after bankruptcy in 1992, the brand was sold to Sam Zell . Schwinn has been a brand of Pacific Cycle since 2001 , which in turn belongs to the multi-national Dorel Industries group.
history
The company was in 1895, at the height of the first bicycle boom in the USA, as Arnold, Schwinn & Company in Chicago ( Illinois founded). Initially, the partners were Adolf Arnold and the German émigré Ignaz Schwinn (1860–1948), who took over the company entirely in 1908 and organized it as the Schwinn Bicycle Company .
After the gradual expansion of production - Schwinn manufactured all types of bikes - and the rise to the leading bicycle manufacturer in the USA, the company missed the trend towards new types such as BMX and mountain bikes in the early 1980s . When the production facilities were out of date and the company management refused to build a new factory in Tulsa (Oklahoma), Schwinn got into a serious crisis and had to file for bankruptcy in 1992; Parts of the company and the brand were sold.
present
Schwinn Fitness
Direct Focus, Inc. acquired the assets of Schwinn's fitness equipment business as a marketing company for fitness and health products. Direct Focus, Inc. later became Nautilus, Inc.
Cycles
In September 2001, Schwinn, its assets, and the rights to the brand, along with GT Bicycles, were acquired in a bankruptcy auction from Pacific Cycle, a company previously known for Wind Point Partners' mass market brands . In 2004, Pacific Cycle was again taken over by Dorel Industries. Manufacturing was outsourced to China , Dorel launched a major advertising campaign in 2010 to revitalize and modernize the Schwinn brand by linking it to childhood memories of consumers of the iconic company.
Web links
- Company website
- Hardheim's website: Ignaz Schwinn , accessed on June 26, 2019
Individual evidence
- ^ A b Ross D. Petty: Peddling Schwinn Bicycles: Marketing Lessons From the Leading Post-WWII Bicycle Brand , Babson College, Mass., Pp. 166-167.
- ^ A b Pacific Cycle buys Schwinn / GT. Denver Business Journal, September 11, 2001.
- ^ Judith Crown, Glenn Coleman: The Fall of Schwinn , Crain's Chicago Business, October 11, 1993.