Scribble
The word scribble comes from the Anglo-American language area and literally means “scribble”, “smear” or “improperly written”. In its Germanized meaning, it is a term from advertising language, also a smear sketch.
definition
In the advertising industry and art, a scribble is a rough draft that is mostly sketched or suggested with a pen on paper , for example for an illustration , graphic , advertisement or poster , the layout of a magazine , newspaper , website or the like. In contrast to a sketch or a draft , a scribble stands at the beginning of a project and is simply a means of generating ideas without any claim .
purpose
A scribble quickly enables the basic representation of different design ideas and solution variants without requiring an exact and neat elaboration. It is primarily used to generate ideas, but can also be used for internal communication in the work team , and more rarely for the presentation of interim results to the client. The scribble phase is usually followed by the (rough) draft and the final drawing .
meaning
Scribbles fulfill an important function in the creative first phase of a project. In the form of often small-format drawings, many different picture and composition ideas can be put on paper with little effort. The technology is therefore particularly suitable for keeping the spontaneous flow of ideas of the creative mind alive.
The preferred design variants can be specified in a sketch and thus serve as a basis for further elaboration.
Modern scribble techniques
Professional agencies these days still work with pencil and paper when necessary. However, modern scribbles are made with current software tools, such as B. a combination of Photoshop, Indesign etc. and sent to the project participants by e-mail or presented via a projector. With regard to the actual drawing process, two different developments can be observed: The use of paper and pencil is currently contrasted with the increasing possibilities of graphics tablets . The scribbles are still drawn with a pen, but immediately digitally in the appropriate graphics software. Alternatively, in the print and web area, where the focus is primarily on the placement, size and arrangement of objects instead of object content (e.g. a developed logo), software-internal placeholder elements or rudimentary frame and shape constructions are used.