Visual participation
The viewing participation (Germany), the average range (Austria) or the rating (Switzerland) indicates how many people in a target group within a certain time interval, e.g. B. have watched a program "on average". For TV programs or TV advertising in German-speaking countries, the viewing participation (viewing) expressed as an absolute value in millions, the average range (DRW) or the rating (RT) in thousands, is the most important and toughest performance indicator in television research. In American TV research, the value - often referred to as audience rating or rating - corresponds to the Nielsen rating , which is, however, preferably expressed in%.
calculation
The average range is the most common value for ranking TV show hit lists. If the average range is shown in absolute numbers, one speaks of seers or persons. However, these are not natural persons, as is the case with the net range , but rather viewed shipment volumes. Example: A broadcast with a DRW of 1 million can actually have been seen by 2 million people, each of whom only saw half, etc. The calculation is made in German ident and based on a measurement accurate to the second. The value can also be calculated for time units such as quarter hours or households. Modern odds evaluation systems are very flexible in terms of time intervals and target groups.
Definition according to AGF (Germany)
Each person is counted with the proportion that corresponds to their viewing time (PIN individual use in seconds) in relation to the duration of the broadcast. The quotient of viewing time to broadcasting time is offset against the weight per person for individual viewing participation. The sum of all individual viewing participations across all persons results in the average viewing participation of the program. The classic application of this performance value takes place in the daily broadcast hit list of the AGF.
Definition according to AGTT (Austria)
When calculating the average range, the entire viewing time of a person within this time interval / program / advertising block is taken into account. The actual viewing time of the people watching is divided by the possible viewing time of all people in the population and multiplied by 100. This means that each person is counted with the proportion that corresponds to their viewing time in relation to the duration of the broadcast. Calculation: actual viewing time of all people / possible viewing time of all people × 100 = DRW in%. One use case is the AGTT hit list.
Definition according to Mediapulse (Switzerland)
The rating is the number of 1-second units seen compared to the number of theoretically possible 1-second units within a defined time unit. The information is given in% of the number of theoretically possible 1-second units or extrapolated to people in 1,000. Example: “22% rating in quarter hour Z for TV station XY” means: 22% of the theoretically possible contacts (900 1-second units multiplied by the number of sample members) are accounted for by TV XY. One use case is the SRF hit list.
Individual evidence
- ↑ a b AGF video research : visual participation. November 19, 2017. Retrieved November 19, 2017 .
- ↑ a b ORF media research: average range (DRW). November 19, 2017. Retrieved November 19, 2017 .
- ↑ a b Mediapulse : Annual Report 2016. Volume 1: German-speaking Switzerland. (No longer available online.) March 14, 2017, p. 69 , formerly in the original ; accessed on November 19, 2017 (p. 7 / 2.1.4 glossary). ( Page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ AGF Video Research: Daily Hit List. Retrieved November 19, 2017 .
- ↑ AGTT: TV hit list TOP3 yesterday. Retrieved November 19, 2017 .
- ↑ SRF Media Newsroom: Audience figures. Retrieved November 19, 2017 .
