Self liquidating offer

Under Self Liquidating Offer ( SLO ; to German: self-liquidating offer forming ) refers to the offer of consumer products , which for shopping or cost price offered.

backgrounds

Trading companies such as B. Hypermarkets and hypermarkets regularly offer products at prices that are so tightly calculated that in the end no contribution margin is generated from these items. The aim is the customer loyalty of regular customers as well as the increase of the customer frequency and the acquisition of new customers, who are addressed by these favorable special offers.