Consumer market

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Tesco in Most (Czech Republic)
Real consumer market in Würzburg

A hypermarket is a large-scale retail operation with a sales area between 800 and 4999 m².

According to the definition of the EHI Retail Institute and ACNielsen , a further distinction is made between

  • large hypermarkets (1500–4999 m²)
  • small hypermarkets (800–1499 m²).

A consumer market has a wide range of foodstuffs and luxury foods and of goods and consumables for short and medium-term needs, which are mainly offered in self- service. It is often advertised with permanent low prices or with special offers . The location is usually geared towards customers who come to the market by car.


A hypermarket differs from a hypermarket in its orientation as a local supplier , a smaller non-food range and especially its size .

See also

Individual evidence

  1. Universen 2010 - Trade and Consumers (PDF; 1.49 MB) AC Nielsen GmbH, p. 15