Consumer market
Tesco in Most (Czech Republic)
Real consumer market in Würzburg
A hypermarket is a large-scale retail operation with a sales area between 800 and 4999 m².
According to the definition of the EHI Retail Institute and ACNielsen , a further distinction is made between
- large hypermarkets (1500–4999 m²)
- small hypermarkets (800–1499 m²).
A consumer market has a wide range of foodstuffs and luxury foods and of goods and consumables for short and medium-term needs, which are mainly offered in self- service. It is often advertised with permanent low prices or with special offers . The location is usually geared towards customers who come to the market by car.
Demarcation
A hypermarket differs from a hypermarket in its orientation as a local supplier , a smaller non-food range and especially its size .
See also
Individual evidence
- ↑ Universen 2010 - Trade and Consumers (PDF; 1.49 MB) AC Nielsen GmbH, p. 15