Shoelace
 |
|
|---|---|
| social network | |
| languages | English |
| operator | Google LLC ( more ) |
| Registration | Google account required |
| On-line | (currently offline) |
| https://shoelace.nyc/ | |
Shoelace ( English for shoelaces ) was a social network of the US company Google LLC . After the Google+ service, which wasdiscontinued in April 2019, this was Google's next attempt to set up a social network. In order not to directly scare off users again, this was initially done under the Area 120 brand.
At the end of April 2020, Area 120 announced that it would shut down the social network within 2 weeks until May 12, 2020. Google gave up the project because it could not expand beyond the borders of New York City and thus remained irrelevant as a social network globally.
concept
Although one had of course learned from the mistakes of Google+ , one orientated oneself on the concept. In contrast to, for example, Facebook and Twitter , they tried a different approach to social networks. The focus was more on bringing people together in real life. Above all, these should be new relationships and friendships, as opposed to nurturing old ones.
Access
So far the app is in a beta phase. Android and iOS device users can only join by invitation.
Web links
Individual evidence
- ↑ a b c Jens Minor: Shoelace: Google is already starting a new social network - on the trail of Google+. In: GoogleWatchBlog. July 13, 2019, accessed July 25, 2019 .
- ↑ Oliver Posselt: Google experiment Shoelace is history. In: stadt-bremerhaven.de. April 29, 2020, accessed April 29, 2020 .
- ↑ Jens Minor: Shoelace: The next flop - Google closes the social network after only ten months - GWB. In: googlewatchblog.de. April 29, 2020, accessed April 29, 2020 .
- ↑ Brian Rotter: Next attempt: Google launches new social network. In: t3n.de. July 14, 2019, accessed July 25, 2019 .