Showrooming
Showrooming (of English. Showroom = showroom) describes the behavior of potential consumers , favored goods in retail stores practically to consider to them in connection via the mail order to relate. Due to the targeted consumer behavior , both advisory services are used free of charge for purchase preparation and local retail spaces are used as a mere showroom for online trading . According to a representative online survey in November / December 2014, three quarters of all Germans say that they have already looked up information in the store and then bought online. According to a study from May 2013, electronics suppliers and retailers with an assortment that can be purchased in many places are particularly suffering . Dealers who mainly sell their own brands are significantly less affected.
Footnotes
- ↑ t-online.de: Advice offline, purchase online: "Showrooming" annoys retailers
- ↑ The shopping phenomenon of showrooming: Just looking costs five dollars Süddeutsche , March 26, 2013
- ↑ LEAD Digital: Showrooming - Young people have no qualms ( memento of the original from January 23, 2015 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 15th December 2014
- ↑ Showrooming - definition . In: DigitalWiki . March 30, 2015 ( digitalwiki.de [accessed October 25, 2017]).
- ↑ Look in the store, buy online: Showrooming threatens retail advertising & selling , May 28, 2013
