Social payment

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The term social payment describes a voluntary small fee for mostly intangible goods on the Internet. It is therefore an approach of paid content combined with voluntariness, whereby social payment takes into account the habits of many Internet users.

Demarcation

The sums of money that are used in social payment are usually very small. Often it is only a matter of cents. Social payment is therefore often mentioned together with micropayment . However, the term micropayment only refers to the amount and type of payment. With social payment, conscious, voluntary support of a product or its creator plays a role. As such, it is to be understood as a form of crowdfunding .

functionality

With mostly small amounts, the inhibition threshold to give something should be as low as possible. Due to the potential number of donors, a considerable sum can sometimes be raised. Most of those responsible for media offerings consider the income from social payments to be only supplementary. They fear that complete media offers could not be financed in this way. However, they can still play a role as an additional source of income.

Examples

A prominent example of social payment providers is Flattr . The attempt to introduce the Kachingle system also met with media coverage. Often, however, voluntary donations , which are called for via bank transfer or PayPal , are also understood under the term social payment. However, social payments are not traditional donations, but conscious support for certain offers. The support is expressed through the act itself, in addition to the financial support. With the Flattr service, for example, it is publicly visible how many users have supported the respective offer. This means that parallels to functions from the area of social media can be identified, for example like or +1 buttons from Facebook or Google+ or retweet counters in relation to Twitter .

The daily newspaper taz also relies on social payment. In the spring of 2011, a model called “taz-Zahl-ich” was introduced in which the reader is asked to voluntarily transfer an amount - per article, once or regularly - to thank you for the content of the Newspaper will remain available free of charge. In November 2014 it was announced that it has earned over 300,000 euros since the model was introduced - an average of 10,000 euros per month.

literature

  • Julia Kaltenbeck: Crowdfunding and Social Payments in the Application Context of Open Educational Resources, Volume 1 of the series “Contributions to Open Educational Resources”, ed. by Marion Ebner and Sandra Schön ISBN 9783844204384

Sources, individual references

  1. ^ Markos-Medienpodcast-127 - Kachingle & Social Payment
  2. ↑ Jörg Eisfeld-Reschke: Social Payment - A comparison of the Flattr and Kachingle services
  3. ^ Markos-Medienpodcast-127 - Kachingle & Social Payment
  4. ↑ Interview with taz.de manager , Matthias Urbach on CARTA.info
  5. ^ Mathias Bröckers: Pay-Wahl or Pay-Wall , taz.de of November 21, 2012. Accessed on September 6, 2013.
  6. ↑ derStandard.at - "Taz" skips the 300,000 euro mark with the payment model . Article dated November 26, 2014, accessed December 11, 2014.