Pointed Brand

In journalism in particular, an introductory piece of information at the beginning of a news item or press release is called a pointed brand .

journalism

As a rule, the pointed mark indicates the place from which the report originates: Berlin. Chancellor Angela Merkel has clearly spoken out in favor of a coalition with the FDP after the federal election in September. In this case, one therefore speaks of a placemark . Traditionally, the location is given where the reporter was staying. In the media, however, the place where the event happened without the reporter being present is also increasingly being mentioned at this point. This can be a particularly tricky question in war reporting. The US financial news agency Bloomberg , which came under criticism during the Iraq war, thereupon abolished the placemarks and announced that it would make the location information clear in the message text and below the message.

The name of the author or the name of the news agency from which the report originated can also be part of the pointed brand .

The date on which the report was written or published can also be part of the Spitzmarke: Frankfurt, Jul 28 (Reuters) - Flourishing business on the capital market is bringing Deutsche Bank back billions in profits after two years of financial crisis. Specifying the date can be particularly useful for publications on the World Wide Web , where individual reports can be accessed over a longer period of time.

Pointed brands are mainly used in newspapers , news agencies and on the radio . In radio news, the pointed brand also makes the beginning of a new topic clear and thus supports the structure of the news program.

Scientific literature

Pointed marks are also frequently used in scientific literature, especially in specialist books. Scientific publishers sometimes recommend their authors to use this as a supplementary means of structuring longer sections, because it makes it easier to find the information they are looking for.

These pointed marks consist of a key word, a short phrase or a question at the beginning of paragraphs, which characterize the paragraph started with this and, as a rule, the following paragraphs up to the next pointed mark or the next heading. These pointed marks end with a point, unless a question mark or the like is required. They are set in the same font and font size as the text, but in bold and in more modern works in italics at the same time (e.g. typesetting instructions Springer Verlag, Berlin and Heidelberg).

Other meanings

Sometimes the term is in heading even when newspaper set synonymous with Dachzeile used: a short keyword before the actual title, sorted the message roughly thematically.