Station Voice

Station Voice (also Station Voice ) is the name given to a speaker who for a radio - or television station says the vast majority of or all program-related frame elements such. B. trailers , jingles or teasers at the beginning of a program or a broadcast section or as a separator between different program elements.

The voice should match the station's corporate identity . Whether male or female voices are used depends, among other things, on the target group , the marketing strategy , the image or the musical color of the station. Basically, it should be avoided that the station voice appears elsewhere in the program (moderation, speaker for product advertising). In addition, there are often exclusive agreements according to which the station voice is not allowed to act as station voice for any other transmitter in the area ( area protection ).

Web links

• Job description ( memento from June 23, 2015 in the Internet Archive ) on professioneller-sprecher.de, version from June 23, 2015 (page no longer available, retrieved from archive.org)