Sternburg (beer)

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The name Sternburg , also colloquially “Sterni”, describes the beer brand from Leipzig belonging to the Radeberger Group and is often used for their best-selling product “Sternburg Export”. With a market share of 9.5%, Sternburg was the beer brand with the largest sales in eastern Germany in 2006 , with no advertising at all until 2011 .

history

Sternburg export
Sternburg Hefeweizen in the department store shelf

The eponymous brewery was founded in 1822 when the Leipzig merchant Maximillian Speck acquired the Lützschena manor and the manorial brewery. After the now ennobled Speck von Sternburg brought the master brewer from the previously leased St. Veit Abbey to Lützschena on his return from a trip to Bavaria in 1829, brewing and selling beer under the Sternburg brand began there .

After the closure of the Lützschenaer brewery, the Reudnitzer brewery has been running the Sternburg brand since 1992 .

In the same year "Sternburg Export " and "Sternburg Pilsener " were reintroduced in the low-price segment. In 1997 the “Sternburg Schwarzbier ” variety was introduced and “Sternburg Export” received the CMA seal of approval , “Sternburg Pilsener” a year later and “Sternburg Schwarzbier” received the seal of approval in 1999.

The “Sternburg Radler ” variety was introduced in 2002 , “Sternburg Diesel” followed in 2003 and “Sternburg Doppelkaramel” in 2004. In 2005, the “Sternburg Hefeweizen” variety followed.

Since January 1st, 2006 the brand has been part of the Radeberger Gruppe KG. The last new launch in 2008 was the “Sternburg Urtyp”.

Varieties with year of introduction (after reunification)

  • Label collection

  • Sternburg Bock (GDR)

  • Sternburg double caramel (GDR)

  • Sternburg export for Hungary (GDR)

  • Sternburg German Pils (GDR)

  • Sternburg Hell (GDR)

  • Sternburg Hell (GDR) variant II

  • Sternburg Pils (GDR)

  • Sternburg Pils (GDR) for 0.33 l and 0.5 l bottles

  • Sternburg Porter (GDR)

  • Anniversary buck label from Sternburg Brauerei GmbH

  • Sternburg light, export beer brewery Sternburg GmbH

  • Original Sternburg Pilsner Spezial, Sternburg GmbH

  • Pilsner Spezial, Sternburger export beer brewery

  • Sternburger Christmas buck beer

  • Back of the Christmas buck beer

Trivia

Beer output from the Sternburg brewery in St.
2002
  
 1,400,000
2003
  
 1,700,000
2004
  
 1,830,000
2005
  
 2,000,000
2006
  
 1,870,000
2007
  
 1,740,000
2008
  
 1,640,000
2009
  
 1,410,000
2010
  
 1,233,000
2011
  
 1,078,000
2013
  
 1,100,000
magazine
There is a separate fan magazine for the Sternburg beer brand. The Sterni appears regularly as an eMagazine on the Sternburg website. It was developed in 2006 by the Leipzig agency 4iMEDIA and is still in production today. The content is stories from fans of the brand and bands who have written songs about Sternburg. Readers can also take part in polls that are about music or their favorite type of beer.
Promotion
In the run-up to the election for the Berlin House of Representatives in 2011 , Sternburg attracted attention through a guerrilla marketing campaign in which advertising posters for the beer with campaign- typical slogans were hung between real election posters of political parties .

Web links

Individual evidence

  1. ↑ Leipziger Volkszeitung (Supplement) of May 4, 2007
  2. ^ Ogilvy Germany. Retrieved October 2, 2017 .
  3. ↑ http://fzarchiv.de/Fachzeitschriften/Getraenke-Fachzeitschriften/Brauindustrie/2004/03_04/BI_03-04_Brauindustrie_in_Zahlen.pdf
  4. ↑ http://www.oettinger-bier.de/presse33.htm
  5. ↑ http://de.statista.com/statistik/daten/studie/3350/umfrage/biermarken-mit-dem-groessten-absatz-im-jahr-2008/
  6. ↑ Archived copy ( memento of the original from January 24, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.inside-getraenke.de
  7. ↑ Archived copy ( memento of the original from July 3, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.inside-getraenke.de
  8. ↑ Archived copy ( memento of the original dated December 24, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.inside-getraenke.de
  9. ↑ http://www.aktiongutesbier.de/statistik-bier-und-brauereien/
  10. ^ Sternburg for President . In: Blogrebellen . September 2, 2011 ( rebellen.info [accessed October 2, 2017]).
  11. ↑ Agony Impressions 3: Don't fuck with beer! In: Tommy Berlin . September 1, 2011 ( wordpress.com [accessed October 2, 2017]).

Coordinates: 51 ° 19 ′ 49 ″  N , 12 ° 24 ′ 5 ″  E