Svensk form
Svensk Form (until 1976 Svenska Slöjdföreningen ) is an ideal membership association in Sweden with the mandate of the government to promote Swedish form and design both nationally and internationally.
Svensk Form was formed in 1845 by Nils Månsson Mandelgren, at that time under the name Svenska Slöjdföreningen (Swedish Association for Craftsmanship). Their job was to preserve the quality of Swedish handicraft products. You saw a threat in the mass production of the industry . As part of this work, the renowned Konstfack Art School in Stockholm was started .
The demand for "the prettier commodity", vackrare vardagsvaran , was born. This slogan was coined by Gregor Paulsson in 1919 and was the foundation for the great task of the association during the first half of the twentieth century. Gregor Paulsson was general director of Svenska Slöjdföreningen from 1920 to 1934 , then until 1956 professor of art history in Uppsala . Paulsson was also General Commissioner of the Stockholm Exhibition in 1930 . In 1955, Svenska Slöjdföreningen arranged the world exhibition H55 in the southern Swedish city of Helsingborg .
Svensk Form has the government mandate to operate the meeting place for form and design in Stockholm. Today (2007) around 15 people work in the Svensk Form office on Skeppsholmen Island in Stockholm. In addition, a large number of volunteers are involved in the eleven regional associations in the country.
Utmärkt Svensk Form (Excellent Swedish Form) was an award given by Svensk Form during 1983–2002. The new award is called the Swedish Design Award and rewards the best Swedish design with Design S , a three-dimensional, inclined “S”.
Svensk Form publishes Form - Nordic Architecture and Design magazine.