Tequila Herradura

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Bottle of Herradura Añejo

Tequila Herradura is a tequila brand. It has been made at Casa Herradura in Amatitán in the Mexican state of Jalisco since the 19th century . The brand has been part of the global beverage group Brown-Forman since 2006 . The brand has been sold internationally in 136 countries since 2007. Herradura is one of four companies that control the Mexican tequila market.

Tequila Herradura is a typical representative of the Mexican lowland tequilas.

description

Herradura has an alcohol content of 40% vol., In Germany the qualities Plata, Reposado and Añejo are sold. According to the manufacturer, it is 100% agave tequila, which is only made by hand from natural raw materials. The agaves are grown in the fields around the production facility, the yeast is removed there, and the entire production and bottling takes place in Casa Herradura. Since the takeover by Brown-Forman, production has changed significantly and industrial production methods have found their way.

Herradura Plata is stored in wooden barrels for 45 days and thus retains its light color. Herradura Reposado is aged in oak barrels for up to eleven months - longer than the two months required by law for this category. Storage gives this quality a copper color. Herradura Añejo is stored in oak barrels for two years (the state stipulates that this category must be aged for one year). The barrel storage gives the tequila an amber color. Herradura Extra Añejo is stored for four years, but is not available in German-speaking countries.

history

Casa Herradura in Amatitán, Jalisco, Mexico was founded in 1870. The old production facility was in operation until 1963 and is now a tourist attraction. The modern tequila production takes place in a building from the 1960s, which was heavily modernized after 2006. From Guadalajara the so-called tequila train with mariachis and tequila tastings on board takes tourists to Amatitán to visit Casa Herradura.

The first known owner of the tequila producing property was Feliciano Romo in the early 19th century. According to legend, a glittering horseshoe is said to have drawn his gaze to the place where he built the hacienda. In 1870 the manager Felix López took over. He called it Hacienda San José del Refugio. After Romo made agave wine for private use, López acquired a state license for spirits and began making tequila for sale. The von López family owned the business until 2006.

Félix López married Carmen Rosales and they had two children, Aurelio and María de Jesús. The couple modernized the farm's tequila production with the construction of a facility that operated until 1963. Aurelio López later inherited the business. The construction of the railroad in the late 19th century made it easier to transport to other areas of Mexico, and tequila became more popular. Aurelio gave the tequila the name Herradura (= horseshoe).

In the 1920s, the Guerra Cristera broke out, in which both Aurelio and his sister María de Jesús were sympathizers of the militias. In the 1920s, at the time of the Guerra Cristera, the farm was handed over to Aurelio's cousin David Rosales. In 1928 he registered the Herradura brand in Mexico City. It had the trademark of a horseshoe. In the 1940s, Bing Crosby and Phil Harris imported tequila to the United States. In the 1960s the old factory was closed and a new one built. The old factory is now a museum. During this time the Herradura Añejo was introduced, the Herradura Reposado followed in 1974. In 1994 Herradura introduced the Tequila El Jimador brand . This is only sold in Mexico, but is the market leader there.

Until 2006, Casa Herradura belonged to Grupo Industrial Herradura, SA de CV. In 2006, the entire Casa Herradura including trademark rights was sold for 776 million US dollars to the Brown Forman Corporation, which is trying to expand internationally. In 2013, Tequila Herradura was sold through the Brown Forman network in 136 countries in Europe, South Africa, North America and Asia.

Remarks

  1. ^ Sarah Bowen: Geographical Indications: Promoting Local Products in a Global Market ProQuest, 2008 ISBN 0549810099 , p. 142
  2. ↑ a b c d e f g Lucinda Hutson: Viva Tequila !: Cocktails, Cooking, and Other Agave Adventures University of Texas Press, 2013 ISBN 029272294X , pp. 69-70
  3. ↑ a b c Thomas Majhen: Die Barfibel , epubli, 2013 ISBN 3844252339 , p. 339
  4. ↑ http://www.thefreelibrary.com/Brown-Forman+Completes+Casa+Herradura+Acquisition+for+$776+Million.-a0157882715

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