Thomas Jendrosch
Thomas Jendrosch (* 1963 ) is a German professor of business psychology . His main research interests are in the areas of customer orientation , consumer psychology and behavioral research.
Jendrosch studied economics at the University of Wuppertal and the University of Cologne , and later also studied medicine at the University of Düsseldorf for a few semesters . He received his doctorate from the University of Wuppertal on a behavioral biological approach in marketing research.
Jendrosch worked for several years in industry and on the Rationalization Board of Trustees of German Business. V. (RKW). He then took on a professorship at the International School of Management (ISM) and then at the West Coast University of Applied Sciences (FHW).
Fonts
- Dear customer. Wiley-VCH, Weinheim 2010, ISBN 978-3-527-50554-8 .
- Impression management. Gabler, Wiesbaden 2010, ISBN 978-3-8349-2104-8 .
- Customer-centered corporate management. Vahlen, Munich 2001, ISBN 3-8006-2682-9 .
- The programmed consumer. GIT-Verlag, Darmstadt 1995, ISBN 3-928865-20-X .
Web links
Individual evidence
- ↑ Prof. Dr. Thomas Jendrosch, course in business psychology ( memento from December 25, 2014 in the Internet Archive ), fh-westkueste.de.
| personal data | |
|---|---|
| SURNAME | Jendrosch, Thomas |
| BRIEF DESCRIPTION | German business psychologist |
| DATE OF BIRTH | 1963 |