Tilly (advertising character)
Tilly (also: Aunt Tilly ) was an advertising character , which from 1966 to 1992 by the company Colgate-Palmolive in the television advertising was used. Here was Tilly the German name of the character, which was also used in Austria and Switzerland. In the US and Canada the character was known as Madge , in France as Françoise and in Denmark as Marisa .
Jan Miner embodied the figure of a beauty salon employee for 26 years and promoted Palmolive washing-up liquid with the slogan “You're soaking in it”. As a professional who explains to the consumer the advantages of using a certain household product, with housewives being the main target group, the figure of Tilly resembles the clementine by Ariel , which was also used for a long time. It represents the advertising type of the “authorized mother-in-law”, who passes on her feminine age experience to younger generations of women.
In a vote for the most famous German advertising icons of the television station Kabel 1 , Tilly took fifth place.
In the USA, the classic figure was later taken up in TV spots by the retail chain A&W , which used it to advertise its root beer in which Madge soaked her fingers.
Individual evidence
- ↑ Thomas Riggs: Encyclopedia of major marketing campaigns . Gale Group, 2000, p. 371
- ↑ You're just softening up in it . taz, November 7, 2007
- ↑ Daniela Arens: Function and form of advertising . BoD, 2001, p. 235
- ^ Herbert Willems, York Kautt: Theatricality of advertising: theory and analysis of mass media reality: for the cultural construction of identities . de Gruyter, 2003, p. 257
- ↑ TV review . Der Spiegel, 28/2005, July 11, 2005
- ↑ Robert Goldman, Stephen Papson: Sign wars: the cluttered landscape of advertising . Guilford Press, 1996, p. 281