Trade Relationship Management
The term Trade Relationship Management ( TRM for short ) stands for the management of relationships between trading companies, their customers and their suppliers. In contrast to Customer Relationship Management ( CRM ) and Supplier Relationship Management ( SRM ), which are each geared exclusively to the perspective of the seller or buyer, Trade Relationship Management deals with the processes that take place along the entire retail chain from the manufacturer to the end consumer arise.
Application in trading companies
Trade relationship management can reduce media discontinuities in retail companies that occur at the interface between SRM , ERP and CRM systems. For example, a trade relationship management solution that integrates product data from upstream suppliers in the offer process can make it unnecessary to add the products requested by the end customer in the ERP system until the end customer agrees to the offer, which is not the case with every offer must be the case.
TRM can be understood as another IT solution in the sense of the paperless office , as the entire process of preparing an offer from negotiating the conditions to ordering the required products is digital.
history
The term was introduced by Sanjiv Sethi, an Indian researcher and specialist in retail, in 2012. For the first time, he focused on the processes and relationships between companies and their resellers as intermediaries for customers. In his opinion, by strengthening these processes, sales should be promoted more than simply investing in customer relationships with end customers.
As a result, several technical solutions to support trade relationship management were brought onto the market independently of one another.
Individual evidence
- ^ Trade relationship management (TRM). In: projectguru.in. Retrieved March 12, 2015 .
- ↑ a b CeBIT 2015: TRM shortens the path from offer to order - MittelstandsWiki. In: mittelstandswiki.de. Retrieved March 12, 2015 .
- ↑ Dr Sanjiv Sethi invents TRM - Trade Relationship Management. In: afaqs.com. Retrieved March 12, 2015 .
- ↑ Trade Relationship Management (TRM). (No longer available online.) In: flintfox.com. Archived from the original on April 2, 2015 ; accessed on March 12, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ^ A tool for managing trade relations. In: thehindubusinessline.com. Retrieved March 12, 2015 .
