Trading down (space planning)
The term trading down , also trading down effect , referred to in the planning of the typical for a district center development trend of the full range of vibrant life to increasing vacancy rates , including lack of customers. In addition to vacancies, rented commercial units are also an indicator of this effect if their use does not match the demand and supply of the location. There is a good chance that these will become potential future vacancies or, over time, high-quality offers will be replaced by low-cost providers (e.g. amusement arcades or one-euro shops). This inevitably leads to a deterioration in the image of the location.
At the end of this development, there are always vacant shops with short and long-term consequences. The first thing that is noticeable is the loss of sales to the owners of those vacant properties, which reduces the ability to invest in their own property. Necessary modernizations and adjustments to the specific demand are not made, which can result in potential investors staying away from the location because the current real estate offer does not meet their requirements and ideas. Furthermore, an accumulation of vacancies has a negative effect on the surrounding area, which subsequently creates even more vacancies and can ultimately lead to a loss of functionality or, in the worst case, to desertification of the entire district center.
activities
The trading-down effect means that a vicious circle is set in motion that can only be countered with targeted measures: this requires continuous monitoring of the location. In recent times in particular, the trading-down effect has played a major role in the " Socially Integrative City " program .
If the commercial units are in one hand, store occupancy management is possible as in a shopping center , where an attractive commercial mix is offered. If there is a fragmented ownership structure, the individual interests of the owners (high return ) conflict with an adequate use of the commercial space for the residents of the district (little vacancy , balanced branch mix). One solution is consistently to simplify the ownership structure and to transfer as many units as possible into as few hands as possible.
example
In the Olympic village in Munich , the "Olywelt" is considered a "sustainable model" to solve the problem in the form of a cooperative organized civil society , which assumes there influence on the design and composition of the stores and in this context, even buying up commercial units.
literature
- Dietrich Fürst / Frank Scholtes: Manual of theories and methods of spatial and environmental planning. Dortmund 2008.
Individual evidence
- ↑ a b c Area Management Munich
- ↑ Süddeutsche Zeitung, local section Munich, 1./2. August 2015