Variable data printing

from Wikipedia, the free encyclopedia
This article or the following section is not adequately provided with supporting documents ( e.g. individual evidence ). Information without sufficient evidence could be removed soon. Please help Wikipedia by researching the information and including good evidence.

The variable data printing (variable-data printing, VDP) is a form of digital printing in which elements (text, images, graphics) of the printing units to be changed individually.

VDP is mainly used in cross-media publishing, when marketing campaigns incorporate modern media in addition to traditional printing. For example, a postcard can use the recipient's name in the body of the text and also have name-dependent photo mutations in order to attract attention.

See also