Consumer privacy
Consumer data protection is a common sub-area of data protection and consumer protection , which aims to protect the personal data of consumers .
Companies need data from potential customers (consumers) in order to be able to advertise them and to retain them. The more data there is about a person (e.g. age, hobbies, occupation), the more targeted an advertising offer can be. For this purpose, companies sometimes buy data sets from other companies that specialize in collecting such data. With the opening of the possibility of inverse searches through the amendment of the Telecommunications Act , it has become even easier for such companies to obtain data.
The creation of customer profiles also serves to enable targeted advertising. In addition, companies can use customer profiles to optimize company processes on the one hand and maintain customer loyalty on the other ( Payback , HappyDigits, etc.).
Measures against this can be, for example, an objection to the provision of reverse information, an entry in the Robinson list , an objection to the use and transmission of personal data for the purposes of advertising and market research at the company or a request for the deletion of personal data.
See also: Dangers of HTTP Cookies , Self -Data Protection