A video instruction , video tutorial or film instruction is an electronic form of instruction manual that tries to convey knowledge visually to the viewer. This often takes the form of tutorials or tips and tricks . The aim is to bring the functionality closer to the user and to represent complex processes simply and reproducibly by the user. This can often be done more efficiently through the visual form of the presentation than through printed instructions on paper. Another advantage is that, in contrast to the utility film , many video instructions are also accompanied by sound or subtitles, i.e. they address the user via two reception channels - audiovisual .
There are several motivations for making video tutorials, such as:
- committed internet users want to share their knowledge
- a manufacturer wants to provide support for his product or present its functions in detail
- (Third) companies want to draw the user's attention to their own support services with added value for the user (example: a bicycle workshop advertises with a video about adjusting a bicycle rear derailleur ).
The fact that cameras with at least acceptable video recording quality have become more and more affordable in the last few years in the end user sector has made it possible for a large number of people to film themselves performing processes and then upload the result to a video portal . Examples of this are technical-mechanical processes such as the folding of an origami work.
For video instructions in the software sector, there are now a number of programs on the software market that enable users to produce and publish video instructions themselves. Usually these are screen capture programs numerous options such as the ability to only a certain region of the screen to take, or picture in picture ( english Picture-in-Picture , PIP) function, with the addition a webcam , the picture in Instructions can be displayed. Once a project has been completed, it can usually be exported as a Flash file ( .swf ), video file (such as .avi , .mpeg ) or as a fully compiled .exe file.
Many software companies include a video guide on the program CD with the delivery of the software they produce - in addition to printed instructions and "online help" ( .chm ), which explain difficult processes when working with the program should.
There are also a number of websites that specialize in video instructions and - for example, for a small fee per video view ( Video on Demand , VOD) or per month - provide many video instructions with explanations and tips and provide tricks for popular programs (or programs preinstalled on purchased PCs). Users can also often request guidance on more specific problems.
According to a survey carried out on behalf of the digital association Bitkom in 2015, 37 percent of Germans have already watched a video tutorial, which corresponds to around 20 million German citizens. In the 14 to 29 age group, 39 percent have experience with the tutorials. For those over 64, it is 32 percent. The most popular topics are household topics, computers and technology, and education topics.
- More than one in three watches video instructions on the Internet Bitkom press release from June 16, 2015, accessed on June 16, 2015.
- Video tutorials - Internet instructions increasingly popular N24.de on June 17, 2015, accessed on June 18, 2015.