Vliesett

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Vliesett was a fiber nonwoven fabric for clothing , especially for dresses with a simple cut, which was made using the Retovlies technology. The fiber mixture for this product consisted of 60% viscose fibers, 20% polyamide fibers ( Dederon ) and 20% polyester fibers ( Grisuten ). Because of the somewhat paper-like character of this nonwoven fabric, clothes made from it were incorrectly referred to as paper clothes .

In 1967 the GDR Minister for Trade and Supply set up the “Working Group for Youth Fashion” in order to develop and market a special range of clothing for young people. In the spring of 1968, the first collection was presented with the name "Youth fashion 68 - cheeky and colorful". The demand was so great that the clothing in this collection was sold out within a very short time. As a solution to this problem, clothing began to be made from fleece quickly and cheaply.

In May 1968, Junge Welt started an advertising campaign for clothes made from Vliesett. The motto of the campaign was “100 dresses are waiting for their wearers / you test them - clothing companies produce”. The promotion was announced at the same time as a test for the new substance. The test consisted of a questionnaire that should be completed by the test subjects. The fleece dress, also popularly known as a paper dress, was available for between 8.90 and 11.50 marks. The material and clothes were touted as colorful, cheap, non-iron, easy to change, and easy to repair with duct tape . A fleece dress could be washed about five times before it became unusable. After a brief boom , Vliesett and the textiles made from it disappeared from the market again.

Individual proof

  1. ^ Author collective: Handbuch der Textilwaren, 2nd volume, VEB Fachbuchverlag, Leipzig, 1st edition, 1972, p. 339

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