Full nest

Full nest is the name for a family cycle phase used in market research for families with children. The family cycle is a demographic segmentation variable in consumer research . In the area of ​​consumer research, u. a. analyzes a person's experience. There is a division into physical and social environments. One area of ​​the social environment is the family. A family is characterized by a role structure determined by the respective culture. The family cycle phase is important because the living conditions influence the demand behavior and the level of awareness of consumers.

literature

• Werner Kroeber-Riel , P. Weinberg: Consumer behavior. Vahlen, Munich 2003, ISBN 3-8006-2931-3 .

Web links

• Torsten Montag: Marketing: How to build intelligent market segmentation October 27, 2012 ([wayback.archive.org/web/20121018062422/ http://www.bwl-bote.de/20080531.htm originally Harry Zingel, May 31, 2008 ])
• Thomas Foscht: Buyer behavior: Basics - Perspectives - Applications