Warncke ice cream
| Warncke Eiskrem GmbH | |
|---|---|
| legal form | GmbH |
| founding | 1936 |
| resolution | 1996 |
| Reason for dissolution | takeover |
| Seat | Hamburg |
| Branch | Ice cream |
Warncke Eiskrem was a Hamburg ice cream factory. With an annual turnover of 148.6 million marks, Warncke moved up to fourth place among the ice cream manufacturers in 1990.
history
Hans Warncke founded the company in Hamburg-Lokstedt in 1936 and began producing 3,000 servings of ice cream per hour. Warncke delivered his ice cream lollies to the Olympic Games in Berlin that night , which were sold in front of the stadium entrances the next day. The best seller was a popsicle called Kühlstengel . After the war , Warncke began to rebuild the factory in 1947. Werner Warncke, Hans Warncke's brother, resumed ice cream production in Bremen in 1949. Production began at the Schwanewede site in February 1969 . In the following years, Warncke merged with several smaller ice cream manufacturers, so that in 1972 six medium-sized ice cream factories were merged into Warncke Eiskrem GmbH. In 1994, the food company Nestlé took over Warncke Eiskrem GmbH, ceased production under the Warncke name in 1996 and transferred the company to Motta Eiskrem GmbH. Motta also stopped production in 2004.
literature
- Marcus Lüppens: The brand diamond: Marketing brands properly. With case studies: Bosch, Lacroix, Nestlé, Opel, Sparkassen Finanzgruppe, Tetra Pak. Springer-Verlag 2008, ISBN 3-834-99229-1 .
- Central Association of the German Dairy Trade: Deutsche Milchhandels und Feinkost Zeitung, Volume 93. 1971.
Individual evidence
- ↑ Hamburger Abendblatt of April 4, 1991: Warncke Eiskrem increases prices and sales
- ↑ Welt am Sonntag of July 30, 2006: "How Frozen Capri became"
- ↑ Hamburger Abendblatt from January 18, 1996: Warncke Eis: The end of a traditional brand
- ^ Off for Motta ice cream in Schwanewede. Retrieved May 29, 2015 .