Weetabix

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A Weetabix whole wheat biscuit

Weetabix , the British company Weetabix Limited (founded in 1932), a whole-grain wheat - biscuit , in milk or juice typically soaked in a bowl for breakfast is eaten. Although Weetabix has been a classic part of the English breakfast for around 60 years , it is hardly known in Germany .

Other manufacturers in the United States , South Africa , Australia, and New Zealand offer similar products to Weet-Bix .

product

According to the manufacturer, whole grain wheat is cooked, crushed into flakes and ground.

According to the packaging, Weetabix Original contains 95% whole grain wheat, barley malt extract , sugar, salt, niacin , iron sulfate, thiamine (B1) , riboflavin (B2) and folic acid .

Further products with additives were derived from Weetabix, for example mini Weetabix banana .

Manufacturer

Weetabix Ltd. From 2012, it was majority owned by the state-owned Chinese food company Bright Food . In 2017 Weetabix was sold to the US group Post Holdings .

Web links

Commons : Weetabix  - collection of images, videos and audio files

Individual evidence

  1. Weetabix FAQ  ( page no longer available , search in web archivesInfo: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. . Question: "How much wheat is needed to make a Weetabix?"@1@ 2Template: Dead Link / www.weetabix.de  
  2. Press release . Post Holdings, July 3, 2017