World car

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A world car is a vehicle that is produced at various locations according to global standards.

This reorganization of the automotive industry took place in the 1990s against the background of the idea of ​​a "global industry" that was to produce a "world car". The economic justification for the paradigm of the world car lay in the idea of ​​considerable economies of scale in production and product development. For the automotive industry in emerging and developing countries, however, this meant a shrinking of their engineering capacities, since research and development were to be centralized in the traditional industrialized countries. This creates the risk that engineering qualifications and site security are lost.

Common global platforms have often taken the place of a radically identical world car. These platforms, in which the layout, chassis, suspension and controls are standardized, are used for the production of various brands and models. The aim is also to develop suitable components ( identical parts ) for as many different models as possible in order to sell a larger number of models in as many markets as possible. Different renewal cycles and the requirements for the local production share are seen as further problem factors, which can cause additional costs.

The Ford group is seen as the strongest advocate of the world car concept.

Typical early representatives of a world car are vehicles such as the VW Beetle or the Renault Dauphine , which were assembled and sold in numerous countries.

Further examples are the Dacia Logan or Renault Symbol , which is sold under different names and produced in Romania , Morocco and many other countries, or the Fiat Palio and Fiat Albea models .

Brand Das WeltAuto

The WeltAuto is also an internationally managed trademark of Volkswagen AG . It is known as the "seal of quality for annual and used vehicles".

Individual evidence

  1. ↑ Boris Holzer, “Transnational Corporations”, in: Soziologische Revue 31, 3 (2008), pp. 243–250, doi: 10.1524 / srsr.2008.31.3.243 .
  2. ↑ a b c Thomas Fritz: Global value creation and dependent development. The automobile regime in MERCOSUR. In: Research and Documentation Center Chile-Latin America - FDCL Project: "Free Trade and Industrial Development" (2005). Retrieved September 4, 2018 .
  3. ↑ Ulrich Jürgens, Thomas Malsch, Knuth Dohse, Modern Times in the Automobile Factory: Strategies of Production Modernization in Country and Group Comparison , Berlin 2013.
  4. ↑ 80 years of the Volkswagen Beetle: Loved, hated and used around the world. In: Focus Online . May 22, 2017. Retrieved September 4, 2018 .
  5. ↑ Jürgen Pander: Renault Dauphine: Dream of the world car. In: Spiegel Online . August 30, 2006, accessed September 4, 2018 .
  6. ↑ The world car. In: volkswagen.de. Retrieved September 4, 2018 .