Commercial reply
Commercial replies are replies to a commercial for which the recipient pays the fee.
Germany
In connection with the introduction of direct mail in order to make the use of advertising mail easier and cheaper, a type of mail was introduced from April 1, 1938, initially on a trial basis, which was given the name "Advertising Response". Ordinary letters and printed matter up to 20 grams , as well as postcards, were permitted. They had to be printed with the remark “Advertising reply”, the address of the recipient and the request “Do not postage, fee pays recipient”. Approval had to be obtained from the delivery post office before shipping. At least 500 items were required for the first shipment, and there was no upper or lower limit for postings. The commercial replies were treated like other post-paid programs. The postage fee was only the normal postage plus a fixed surcharge of 1 pfennig for printed matter, 2 pfennigs for postcards and 3 pfennigs for letters.
On December 15, 1942, the advertising response service for the duration of the war was discontinued. A transitional period until February 28, 1943 was granted for ongoing campaigns. After the war, the service was resumed on April 1, 1948.
In January 2006 the fee for machine-readable addresses was nothing, 25 cents for non-machine-readable addresses in national and international traffic , the postage fee for “international advertising” is 70 cents (regardless of the format selected).
Responseplus
Deutsche Post offers Responseplus as an extended variant of the advertising reply . Individualized data matrix codes are printed on the shipments , which are used for billing and evaluation of the shipments sent.
Switzerland
In Switzerland, the corresponding items are called business reply labels ( GAS abbreviation ). The recipient can choose whether he wants to receive the reply item by A Mail (priority), B Mail or (with a minimum of 500 items per month and postage category) B Mail bulk mailing. He pays the usual postage and a surcharge of CHF 0.10 for each item received. A combination of domestic and international replies is possible under the name Combi Response .
Netherlands
At the post office in the Netherlands it is possible to have the sender pay the postage for mail. For reply the recipient can be one of the postmaster of that post office Antwoordnummer be awarded. The response number, in connection with the postcode and location, is then the complete address. Large companies or institutions usually make use of this option. In addition to a monthly basic fee, the owner of the reply number has to pay a small fee for a letter up to 20 g or for a postcard.
International
Internationally, the advertising response is referred to as Correspondance commerciale-réponse internationale (CCRI) or International Business Reply Service (IBRS).
Individual evidence
- ↑ Information on the advertising response on the Deutsche Post AG website
- ↑ Responseplus with post matrix code: Control your dialogue marketing. Deutsche Post AG, accessed on May 13, 2015 .
- ↑ Swiss Post - business reply label - the clever reply card for customer loyalty ( memento of the original from April 4, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ The Post - Combi Response ( Memento of the original from January 6, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Example of the Macau Post
