Commercial comic

A commercial is a comic book that is used for advertising purposes and is usually distributed free of charge. Advertisements in comic form are also sometimes called this.

The best-known series of commercials are usually less used to draw attention to a specific product, but primarily to promote customer loyalty. The actual product is often only mentioned in passing.

Well-known commercials are u. a.

• Piet Pelle (since 1912) (Dutch bicycle manufacturer Koninklijke Gazelle )
• Globi (since 1932, Globus )
• Lurchi's Adventure (Salamander, since 1937)
• Ringgi and Zofi (1948–1994, Verlag Ringier , Zofingen)
• Knax (Sparkasse, since 1974)
• Maxi and Baxi (Techniker-Krankenkasse, 1977–1989)
• Mike (Volksbank, 1978-2007, 175 issues)
• Max and Luzie (Allianz, 1983-2002, 74 issues)
• Berry the Plantation Bear (Kaba, 1985–1990, 45 issues)
• Provi Stars (Provincial Insurance, 1978–1998)
• Schnuppi's Adventure (C&A, 1980s-1990s)

literature

• Reinhard Horst: Commercial comics in practice. In: Burkhard Ihme , Martin Frenzel, Andreas Dierks: COMIC! -Jahrbuch 2000. ICOM, Stuttgart 2000, ISBN 3-88834-931-1 , pp. 124-133.