Wohninvest Holding

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Wohninvest Holding GmbH
legal form Company with limited liability
Seat Fellbach GermanyGermanyGermany 
management Harald Panzer ( Managing Director )
Number of employees over 90
sales 380 million euros
Branch Real estate industry
Website https://www.wohninvest.de/
Status: 2019

The living Invest Holding GmbH is a real estate group based in Fellbach near Stuttgart. The company specializes in the development and marketing of office properties and shopping centers. The annual turnover is 380 million euros (as of 2019). The Wohninvest Group has a property portfolio valued at over EUR 500 million nationwide (as of 2019). The founder and managing director is Harald Panzer from Waiblingen.

The company was founded in 2005. It focuses on office properties in Germany. With its own property and asset management, it aims to generate rental income and increase the value of managed properties. According to a portal of the district newspaper , the company has almost 90 employees and its business model consists in the acquisition, development and profitable resale of the properties. Only 19 percent of the buildings in the portfolio are residential properties. The main regional business area is the south of Germany, but the company is also active in the Ruhr area and in the north.

In January 2018, Panzer hired Bernd Fickler, the former CEO of Kreissparkasse Waiblingen, as the new managing director of his company. After 12 years at the helm of Wohninvest, he was supposed to replace him and prepare for the IPO. Fickler had previously resigned from the bank due to allegations of infidelity and at times the German banking regulator Bafin investigated him. The proceedings were discontinued in exchange for a monetary payment. In May 2019 Panzer took over the management of Wohninvest again and Fickler was released. Nothing was known about the exact reasons. The planned IPO was not pursued any further.

Sports sponsorship

Wohninvest acts as a sports sponsor in a variety of ways. According to the Kreiszeitung, Wohninvest tried to use the Bundesliga as an advertising platform for itself some time before 2019. Wohninvest is a box tenant at VfB Stuttgart , Eintracht Frankfurt and, since 2018, also at Werder Bremen , as well as in the Lanxess Arena in Cologne. The former national handball player Markus Baur was hired by Wohninvest for the field of sports communication.

In 2019, Wohninvest took over the naming rights to the Bremen Weserstadion from the North German utility company EWE . EWE paid 3 million euros annually from 2007 to 2018 to the stadium company and decided not to rename the stadium. This corresponds to around 2.5% of Werder Bremen's annual turnover. The Werder Bremen club (50% stake in the stadium), which still has to pay off loans for a previous stadium renovation, decided in 2019 to continue to sell the naming rights to Wohninvest for 3 million euros annually for 10 years. The name change triggered major protests from the Bremen fan scene. 600 people demonstrated with a protest march under the motto "Weserstadion untouchable". One leaflet said that identification was not "just a nice side effect of the professional football business, but the reason for its economic success".

Web links

Individual proof

  1. ^ Stuttgarter Zeitung, Stuttgart Germany: Fellbach company dares marketing coup: Wohninvest is involved in the Bundesliga. Retrieved June 10, 2019 .
  2. ↑ a b Wohninvest Group continues growth strategy through two property sales worth around EUR 30 million - dgap.de. Retrieved June 10, 2019 .
  3. ↑ LIVING INVEST trading company for real estate and real estate mbH. Retrieved June 10, 2019 .
  4. ↑ a b From dumpster to colossus: That is the new Werder partner "Wohninvest". May 31, 2019, accessed June 11, 2019 .
  5. ↑ Stuttgarter Nachrichten, Stuttgart Germany: Economy in Fellbach: Fired bank boss now leads residential investment. Retrieved June 11, 2019 .
  6. ↑ Zeitungsverlag Waiblingen Germany: Wohninvest: The new boss is completely the same - Zeitungsverlag Waiblingen. Retrieved June 11, 2019 .
  7. ^ Süddeutsche de GmbH, Munich Germany: 30 million euros: Werder before the stadium name is sold - Sport-News. Süddeutsche Zeitung , May 31, 2019, accessed on August 25, 2020 .
  8. ↑ Pay off the stadium with charity matches - is this fan idea realistic? - buten and inside. Retrieved June 11, 2019 .
  9. ↑ 600 Werder fans demonstrate peacefully against new stadium names - buten un inside. Retrieved June 11, 2019 .
  10. ↑ Name of the Weserstadion sold: Ultras sound the alarm - This is how Werder Bremen reacts. June 4, 2019, accessed June 11, 2019 .