Yam (magazine)
| Yam
|
|
|---|---|
| description | Youth magazine, everything about pop music, film and television, help in life and partnerships |
| publishing company | Axel Springer Publishing House |
| First edition | September 13, 2000 |
| attitude | 2009 |
| Frequency of publication | per month |
| Sold edition | 108,709 copies |
| ( IVW Q4 / 2007) | |
| Editor-in-chief | Norbert Lalla |
| editor | Axel Springer AG |
| ISSN (print) | 1618-5072 |
Yam ( Y oung A dult M agazine; own spelling Yam! ) Was a youth magazine from the Axel Springer Verlag that has been published weekly since September 13, 2000 . When it was launched it cost 1 DM, later the sales price was 1.30 euros. The circulation in the first quarter of 2006 was 253,185 copies.
In the beginning, teenagers were the target group , so the magazine u. a. in competition with the market leader Bravo . According to an advertising media analysis carried out in 2004 , 76 percent of Yam's readership were between the ages of 14 and 19 years. In addition to the categories known from other magazines such as reporting on stars from the mainstream of the entertainment industry, sexual counseling for adolescents, etc., Yam tried to position itself as a lifestyle magazine for young people by increasingly dealing with topics such as Internet and mobile phone use . This made the magazine interesting for the advertising industry with a reach of 620,000 readers. In the lifestyle sector, Yam tried to establish itself as a trendsetter in the summer of 2001 with false reports ; the Journal reported incorrectly by a non-existent, the "proof photos" with the help of models represented German White Trash - youth scene .
The layout of Yam was restless, image-oriented and deliberately “poppy”. The text contributions were short and superficial.
In addition to the printed edition, there was the Internet presence operated by MSN , which offered interaction options such as chat in addition to the magazine content .
The managing director of Yam was Moritz von Laffert. The founding editor was Gerald Büchelmaier (until June 2001), followed by Norbert Lalla (June 2001 to January 2002) and Simon Peter (2002 to 2008).
Since February 4, 2007, Yam has been delivering the youth supplement to Bild am Sonntag (Yam! BamS). It was about music, entertainment and stars. According to Springer-Verlag, this step should bundle the competencies, since both magazines were published by this publisher. An attempt was made to increase the previously collapsed number of copies, but this was unsuccessful.
Yam was relaunched in spring 2008, the target group now being young adults between the ages of 16 and 26. The logo and the artwork were changed, the magazine is now positioned as a lifestyle magazine with topics such as stars, music, cinema, fashion and beauty, reports, love and sex, mobile phones and the Internet. Under the new lead yam! - Dive into Life has been a monthly issue since May 2008. The retail price was initially 1.80 euros, most recently at 2.20 euros. As in the second half of 2001, the editor-in-chief was Norbert Lalla, who was responsible for the relaunch. The last edition of Yam appeared in issue 1/2009, as the magazine was discontinued due to insufficient circulation.
Circulation statistics
In the fourth quarter of 2007 the average circulation according to IVW was 108,709 copies. That is 38,189 copies per issue less (–26.0%) than in the same quarter of the previous year. The number of subscribers fell within one year by 576 subscribers to an average of 5,268 per issue (–9.86%); thus around 4.85% of readers subscribed to the magazine.
Average number of issues distributed in the quarter
Average number of copies sold in the quarter through subscriptions
swell
- ↑ DWDL.de: Youth supplement: "BamS" ends cooperation with Viva , January 23, 2007
- ↑ Page no longer available , search in web archives: Presseportal.de , May 28, 2008
- ↑ Turi2.de ( Memento from August 2, 2009 in the Internet Archive ), January 18, 2009