Zero (company)

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zero

logo
legal form GmbH & Co. KG
founding 1967
Seat Bremen , Germany
management Urs-Stefan Kinting, Viktor Seuwen
Number of employees around 730 (12/2017)
sales around 103 million euros (12/2017)
Branch textiles
Website www.zero.de

The zero Clothing GmbH & Co. KG is a European fashion company. Women's clothing and accessories are sold. In own stores and through shop-in-shop cooperation in Germany , Austria and Switzerland as well as online. The company is registered in Bremen .

history

The company was founded in 1967 by Detlef Ruddat as a multi-label chain store with initially only one store in Bremen. In 1987 zero started producing its own collections. Six years later, zero developed and produced twelve collections a year for the first time, and further branches were opened in Bochum, Bonn, Hanover, Karlsruhe, Frankfurt and Stuttgart, whereupon the first zero logo was created in its current form in 1995. A year later it entered the Austrian market and the fashion company began to integrate franchisees.

In 1998 the franchise was expanded to include “ shop-in-shop ” and in 2001 the company entered the Swiss market. In 2002 the first version of the zero online shop went online and in 2007 the fashion company finally moved to its current headquarters in the Überseestadt in Bremen in a modernized store, where u. a. Management, Design and Visual Merchandising are based.

In the same year, the hundredth zero store opened in the Alexa shopping center in Berlin on Alexanderplatz.

The entry into mobile commerce took place in 2010 and there has been a revised online shop in responsive design since 2014 .

In April 2016, the zero group of companies filed for insolvency proceedings. During the continuation, the insolvency administrators focused on maintaining the group of companies as a whole and securing jobs. A first takeover agreement with a European investor group could not be implemented due to changes in tax legislation.

In June 2018, the insolvency proceedings were ended and the zero group was taken over by zHolding GmbH with the managing partners Urs-Stefan Kinting and Viktor Seuwen.

Web links

Individual evidence

  1. WILLMERKÖSTER - Lawyers. Insolvency administrators : WILLMERKÖSTER - Lawyers. Insolvency administrators - zero company group. Retrieved October 2, 2018 .
  2. Peter Hanuschke: Bremen fashion chain Zero is saved . ( weser-kurier.de [accessed on October 2, 2018]).
  3. Simone Preuss: Zero successfully leaves insolvency proceedings behind . ( fashionunited.de [accessed October 2, 2018]).