23 (album)
| 23 | |||||
|---|---|---|---|---|---|
| Studio album by 23 ( Bushido & Sido ) | |||||
|
Publication |
2011 |
||||
| Label (s) | Sony BMG / Columbia | ||||
|
Format (s) |
|||||
|
Title (number) |
17/20/23 |
||||
|
running time |
52:34 / 63:33 / 72:59 |
||||
| occupation | Bushido & Sido | ||||
|
Studio (s) |
Beatzarre Studio, Berlin |
||||
|
|||||
|
|||||
|
|||||
23 is a collaboration album by the German rappers Bushido and Sido , who also appeared under the name 23 as part of this collaboration . The album was released on October 14, 2011 and reached third place in the German album charts . In Switzerland the album got in first place and in Austria in third place.
background
Bushido and Sido were both under contract with the Berlin rap label Aggro Berlin between 2001 and 2004. In 2004 Bushido Aggro Berlin left due to differences with its management and as a result had a media-rich dispute with his former employer and the artists employed there. After the musical side of this conflict initially mainly played out between Bushido and his former collaboration partner Fler , who remained with Aggro Berlin , and the "beef" with Sido was limited to various media statements, from 2008 these parties also published several disstracks , which were sometimes deeply insulted. about 4, 3, 2, 1 (Thank you aggro) of heavy metal payback as well as with Kay One published Freetrack SIDO pages Bushidos and on aggro anti announcement no. 8 published you're shit and who together with Alpa Gun recorded Freetrack Merry Christmas on Sido's side. With the dissolution of Aggro Berlin in spring 2009, Bushido and Fler were reconciled, which ultimately led to the break between the latter and Sido.
In January 2011, however, Bushido and Sido, by now two of the most successful artists in German hip-hop , finally settled their conflict. The reason for the reconciliation were congratulations on getting better that Sido expressed to Bushido in his Freetrack 2010 , which appeared at the turn of the year and in which he and his arrest warrant reviewed the past year of published rap albums. He had previously had an operation for a herniated disc and had to postpone his planned tour as a result. Bushido responded to the recovery wishes via Twitter and thus initiated the first dialogue between the two musicians in years.
According to the two artists, the idea of a joint album came about against the background that after Bushido and Sido had decided to cement their private reconciliation musically, neither of the two parties wanted to over-favor. First of all, they would have considered scenarios that would have provided a guest part of one rapper on the next album of the other. In the opinion of the two artists, such a title would have meant a considerable market advantage for the artist published first. Because during their time together at Aggro Berlin, the number of joint titles by Bushido and Sido, despite a fundamental tendency of the record company to collaborate within the label, remained manageable. In Bushido debut album from the curb to the Skyline Sido was together with his AidS -Partner B-Tight on the title race was represented on the label samplers Aggro announcement no. 1 , Aggro announcement no. 2 and Aggro announcement no. 3 steered the Trio in this constellation, in the latter case supplemented by Fler, the respective title track. There had never been a song on which only Sido and Bushido appeared together.
At the time of the making of 23 Bushido and Sido were under contract as solo artists with the competing record labels Sony BMG and Universal Music . According to both artists, the album was therefore released on the highest-bidding label. Universal had a first bidder option, but was outbid by Sony.
Emergence
Recording & production
The recordings for 23 took a total of six weeks, but were often interrupted by both artists having to make appointments. In addition to the two artists Bushido and Sido, Beatzarre , Djorkaeff , DJ Desue and Paul NZA were responsible for the beats on 23 . Paul NZA contributed a title in collaboration with Marek Pompetzki with And already again as well as DJ Desue with Haus aus Gold . Bushido, Beatzarre and Djorkaeff were responsible for the production of all other titles, with Sido taking over the production for the titles So do I do it , being grown up , Bring me home and Kopf Kaputt next to them.
Most of the songs were recorded and mixed in the Beatzarre Studio in Berlin by Beatzarre & Djorkaeff. The use of samples was completely dispensed with during production. The skits of the album were recorded with the participation of Playboy 51 .
Project title
According to both artists, album 23 comes from the fact that it would be the 23rd work of both artists. Bushido had previously released 13 albums and Sido 9 albums. In fact, you only get these numbers because Bushido's demo albums Demotape and King of Kingz as well as the Carlo-Cokxxx-Nutten series and publications by Alles ist die Sekt were added to the count , while Sido and Harris were counted as Your favorite rappers published your favorite album and Berlin's Most Wanted, recorded by Bushido with Fler and Kay One, as well as samplers from the labels Aggro Berlin and ersguterjunge were ignored in the count. At the same time played Bushido and Sido in the first promotional video for the album as well as the music video for how I do it consciously with Masonic symbology and were therefore, as they explained in interviews, aware of the choice of the number 23 , which in the Illuminatmytik a It is of the utmost importance to ensure appropriate attention. Originally, as both explained in interviews, the plan was to name the joint project 23 , but the album 1 . However, this plan was discarded due to potential overlap with the One published by Kool Savas and Azad in 2005 .
Track list
| # | title | length |
|---|---|---|
| 1 | Intro | 0:58 |
| 2 | With a smile | 3:24 |
| 3 | And again | 3:20 |
| 4th | I do it like this | 3:40 |
| 5 | Willy 1 (Skit) | 1:03 |
| 6th | Angel on the left, devil on the right | 3:55 |
| 7th | Even if it rains sometimes | 3:23 |
| 8th | Growing Up (feat. Peter Maffay ) | 4:07 |
| 9 | Bring Me Home (feat. J-Luv ) | 4:11 |
| 10 | A fairy tale | 3:49 |
| 11 | Willy 2 (Skit) | 0:58 |
| 12 | House of gold | 3:08 |
| 13 | Downsides | 3:27 |
| 14th | 23 | 3:19 |
| 15th | Lock your door | 2:53 |
| 16 | broken head | 3:14 |
| 17th | Brave New World (feat. Kay One ) | 3:47 |
| # | title | length |
|---|---|---|
| 18th | do not give up | 3:24 |
| 19th | Crossroad (feat.Ajani) | 3:58 |
| 20th | Bonny's Ranch | 3:37 |
| # | title | length |
|---|---|---|
| 21st | When I grow up | 2:57 |
| 22nd | Glasses please come | 3:48 |
| 23 | Who are you already | 2:41 |
2011 Limited Edition Bonus Tracks 2 CD
- Intro [instrumental] 0:58
- With a smile [instrumental] 3:24
- And again [Instrumental] 3:20
- So I'll Do It [Instrumental] 3:40
- Angel Left, Devil Right [Instrumental] 3:55
- Even When It Rains Sometimes [instrumental] 3:23
- Growing Up [Feat. Peter Maffay] [Instrumental] 4:09
- Bring Me Home [Feat. J-Luv] [Instrumental] 4:13
- A fairy tale [instrumental] 3:49
- House Of Gold [Instrumental] 3:09
- Downsides [Instrumental] 3:28
- 23 [Instrumental] 3:20
- Lock your door [Instrumental] 2:53
- Head Broken [Instrumental] 3:14
- Brave New World [Feat. Kay One] [Instrumental] 3:45
- Don't Give Up [Instrumental] 3:25
- Crossroad [feat. Ajani] [instrumental] 3:59
- Bonny's Ranch [Instrumental] 3:38
- When I'm Big [Instrumental] 2:57
- Glasses Please Come [Instrumental] 3:49
- Who are you already? [Instrumental] 2:42
2011 Limited Edition Bonus Tracks DVD
- Documentation 58:33
- Interview 54:00
- Outtakes 18:37
Guest Posts
In addition to the two main artists, the collaboration album also features guest contributions by Peter Maffay , Bushido's label colleague Kay One at the time , the R&B singer J-Luv from Frankfurt am Main and Ajani McDowell, the live keyboardist from Bushido.
Versions
23 appeared in three different editions ( Standard , Premium and Deluxe ), which differed mainly in the number of titles contained and a DVD included with the deluxe version.
illustration
The cover of the standard and premium editions is adorned with an owl photographed from a different angle . The Deluxe just shows an owl's claw wrapped around a piece of wood. All three illustrations are enclosed by a golden frame, similar to the one used on Sido's previous studio album Aggro Berlin .
marketing
Singles & Videos
A directed the former Aggro Berlin co-owner Specter in Kiev Resulting music video so I'll do it was published in Kiev on 30 September 2011 and extracted the title on October 21 as the first single from the album. Originally, the video on the website should image .de its exclusive premiere party, but this was canceled due to explicit scenes of the video. The video was also classified as not suitable for minors by YouTube a little later.
On November 25, as a download, the second single released from the Kollaboalbum - growing up to be . The single for this was released on December 9th. This song was recorded by Bushido and Sido together with Peter Maffay . The video clip for this was released on November 10th.
TV and print media
The reconciliation of the two rappers was accompanied by the media of the Bild newspaper and, for the publication of 23, Sido and Bushido graced the cover of the 139th issue of Juice magazine.
The album was also advertised on television. On October 17th, Bushido and Sido appeared together on TV total . On November 24th, 2011 Bushido and Sido were guests on the ZDF talk show Markus Lanz together with the feature guest of their second single, Peter Maffay . The show received increased media attention after Bushido, who had been awarded the Bambi for successful integration a few weeks earlier , and Sido vehemently clashed with the presenter Markus Lanz and the cabaret artist Gabi Decker, who was also a guest . The subject of the dispute was the responsibility of the two rappers for the text and content of their recently published music video So I do it as well as various early works by both artists. After the show was cut when it was broadcast, Bushido accused ZDF of censorship . In the following week Maffay Bushido and Sido terminated their collaboration. A joint appearance by the trio to promote the single being grown up at Schlag den Raab was therefore canceled.
reception
Chart success
In Germany , the album reached third place on October 24, 2011. In Switzerland the album rose to first place and in Austria to third place. The album achieved gold status in Germany and Austria.
|
|
Awards for music sales
On August 9, 2012, 23 was also awarded a gold record in Germany and Austria for over 100,000 and 10,000 copies respectively.
| Country / Region | Award | Sales |
|---|---|---|
| Awards for music sales (country / region, Award, Sales) |
||
 Germany (BVMI)
|
 gold
|
100,000 |
 Austria (IFPI)
|
gold
|
10,000 |
| All in all |
2 × gold |
110,000 |
Prices
The music video of the album single So do ich es was awarded an echo in 2012 in the category Best Video (National) . The album 23 was also nominated in the category artist / artist / group Hip Hop / Urban , but Caspers XOXO had to admit defeat there.
criticism
Rating of the music media
| Professional reviews | |
|---|---|
| Reviews | |
| source | rating |
| According to |
 
|
| Rap.de |
 
|
| The gap |
|
| rappers.in |
|
| hiphop-jam.net |
|
In the music media, 23 received mediocre reviews overall. For the website rap.de , Oliver Marquart rated 23 with 6 out of 10 stars. The album is classified as "interesting music" on a "late work" by two well-deserved rappers, but which can no longer provide any new impulses. Within the mostly solid titles, Engel links, Teufel right and Kopf kaputt are identified as the highlights of the album. Even a fairy tale , interlock your door and Kay Ones post on Brave New World found positive mention. On the other hand, the frequency of the tracks, which deal with the reconciliation of the two main actors on the album, the “For the whole family” guest contribution by Peter Maffay and the album skits is viewed more critically.
Dani Fromm from the Laut.de e-zine rated 23 with three out of five possible points. Although they liked the single So ich ich es as well as Haus aus Gold , the title track 23 and Kopf kaputt , Fromm's verdict on the album is mixed. In addition to guest contributions by Peter Maffay and J-Luv, as well as the associated titles Be Grown up and Bring mich heim and the song Even if it rains sometimes are rated particularly negative . These titles are not spared criticism of the production, which is otherwise largely positively rated.
The website of the Austrian magazine The Gap attested 23 a lot of “wasted potential” . The album drew a comparison to the album Watch the Throne by the American rappers Kanye West and Jay-Z , which had already been put forward by some quarters in the run-up to the album release, but concluded that these two "would not even raise their eyebrows at this kitsch" . In particular, the album lacks the single So I do it on "functioning concepts", which was found to be "good " .
Rating of news magazines
| Professional reviews | |
|---|---|
| Reviews | |
| source | rating |
| Focus |
|
In news magazines not belonging to the music media, 23 was rated more negatively overall. The Focus , which rated 23 with 4 out of 10 stars, describes the work as a “loveless and detailed piece of bar stock” and highlights the cover as the greatest highlight of the album.
The star , too, criticized the album's lack of innovation in particular and also pointed to the only outstanding title in his opinion, Adult Being , significant parallels to the conception of Bushido's hit, recorded together with Karel Gott , Forever Young .
The album was reviewed for Die Zeit by the journalist and former Royal Bunker boss Marcus Staiger . He criticized the lack of sharpness of the album, found the project "entertaining" at times, but emphasized at the same time that "new and sparkling [...] different" would be possible.
Individual evidence
- ↑ a b c d Chart sources: DE AT CH
- ↑ Sido & Fler: The end of a friendship . hiphop.de, August 10, 2009; Retrieved November 2, 2013.
- ↑ Slipped disc: Bushido has to postpone tour due to back surgery . welt.de, November 10, 2011; Retrieved November 2, 2013.
- ↑ Hip-Hop Kings: Bushido and Sido: Feinde und Freunde bz-berlin.de, October 1, 2011, accessed on November 2, 2013.
- ↑ Bushido & Sido: Reconciliation on Twitter ( Memento from November 4, 2013 in the Internet Archive ) meinrap.de, January 12, 2011; Retrieved November 2, 2013.
- ↑ a b c Interview: Sido & Bushido juice.de, January 12, 2012, accessed on November 2, 2013.
- ↑ a b Interview: Sido on the album with Bushido , 16bars.de, October 15, 2011, accessed on November 2, 2013 (video).
- ↑ a b Bushido & Sido: Sarrazin and I are brothers in the spirit welt.de, October 27, 2011, accessed on November 2, 2013.
- ↑ Interview: Bushido & Sido - 23, part 1 mixeryrawdeluxe.tv, November 2, 2011; accessed on November 2, 2013 (video).
- ↑ News: Sido & Bushido publish “This is how I do it” video backspin.de, October 5, 2011, accessed on November 11, 2013.
- ↑ Markus Lanz of November 24, 2011
- ↑ JUICE # 139 ( memento of November 3, 2013 in the Internet Archive ), accessed on November 2, 2013.
- ↑ Bushido & Sido: riot at Lanz - "We are all assholes".
- ↑ Sido, Peter and Bushido: The deal is from spiegel-online, December 1, 2011, accessed on November 2, 2013.
- ↑ Sido & Bushido: Peter Maffay distances himself laut.de, December 2, 2011, accessed on November 2, 2013.
- ↑ a b c 2011 annual charts: DE AT CH
- ↑ Sido and Bushido get 23 gold in Germany and Austria hiphop.de, August 9, 2012, accessed on December 7, 2013.
- ↑ a b Awards for music sales: DE AT
- ↑ Echo 2012: These are all the winners promiflash.de, March 22, 2013, accessed on December 7, 2013.
- ↑ Review: 23 - A truly aggro-worthy chapter of commercial history. Laut.de, accessed on November 2, 2013 .
- ↑ Review: 23 - 1 + 1 = 23. rap.de, accessed on November 2, 2013 .
- ↑ a b Review: 23 - 23 ( Memento from January 14, 2014 in the Internet Archive ) thegap.at, accessed on January 14, 2014.
- ^ Review: 23 - 23 rappers.in, November 1, 2011; Retrieved November 2, 2013.
- ↑ Review: Sido & Bushido - 23 hiphop-jam.net, October 29, 2011; accessed on January 13, 2014.
- ↑ a b Record review: Sido & Bushido - "23": The good mood bear and the car dealer . focus.de, October 15, 2011, accessed on November 2, 2013.
- ↑ Sido + Bushido = "23": The day before yesterday was credible . stern.de, October 17, 2011; Retrieved November 2, 2013.
- ↑ Sido and Bushido: Brothers in Business . zeit.de, October 17, 2011, accessed on November 2, 2013.
Solo albums: Mask (2004) | I (2006) | Me and my mask (2008) | Aggro Berlin (2009) | 30-11-80 (2013) | VI (2015) | The golden album (2016) | Me & no mask (2019)
Collabo-Albums: Your Favorite Album (with Harris) (2005) | 23 (with Bushido) (2011) | Blutzbrüdaz - the Mukke for the film (with Various Artists) (2011) | Royal Bunker (with Kool Savas) (2017) | Wash the Throne (with Kool Savas) (2018)
Live albums: MTV Unplugged Live from MV (2010) | 30-11-80 Live (2014)
Compilations: One hand washes the other (2007) | #Best (2012) | Crown Jewels (2018)
Labelsampler: Aggro Announcement No. 1 (2002) | Aggro Announcement No. 2 (2002) | Aggro Announcement No. 3 (2003) | Aggro Announcement No. 4 (2004) | Aggro announcement No. 5 (2005) | Aggro Anti Announcement No. 8 (2008)
Royal TS / AidS Knowledge Flow Talent (1998) | Sintflows (1999) | Back in Dissniss (2000) | Everything is the sect (2001) | The Mic and I (2001) | Album number 3 (2002) | Garnich So Bad (2003)