Bruce Gould and Beatrice Blackmar Gould: Difference between revisions
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'''Bruce Gould and Beatrice Blackmar Gould''' (both |
'''Bruce Gould and Beatrice Blackmar Gould''' (both 1898–1989) were co-editors of the ''[[Ladies' Home Journal]]'' for almost 27 years, from 1935 through 1962, including the golden years of the magazine. |
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==Early life== |
==Early life== |
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Charles Bruce Gould was born in [[Luana, Iowa]] and went to the college at the [[University of Iowa]]. He was in the Navy Flying Corps during [[World War I]]. He landed in [[New York City]] in 1920s with plans to be a playwright, but landed jobs in journalism, working at ''[[The Sun (New York City)|The Sun]]'', ''[[New York Post]]'', and the ''Wall Street News''.< |
Charles Bruce Gould was born in [[Luana, Iowa]], and went to the college at the [[University of Iowa]]. He was in the Navy Flying Corps during [[World War I]]. He landed in [[New York City]] in 1920s with plans to be a playwright, but landed jobs in journalism, working at ''[[The Sun (New York City)|The Sun]]'', ''[[New York Post]]'', and the ''Wall Street News''.<ref name="brucenytob">(August 30, 1989). [https://www.nytimes.com/1989/08/30/obituaries/bruce-gould-91-edited-women-s-magazine.html Bruce Gould, 91; Edited Women's Magazine], ''[[The New York Times]]''</ref> In 1931 he began writing for magazines, and co-wrote many articles with Beatrice.<ref name="brucenytob"/> |
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Beatrice Blackmar was born in [[Emmetsburg, Iowa]] and graduated from the [[University of Iowa]] and [[Columbia University Graduate School of Journalism|Columbia School of Journalism]]. |
Beatrice Blackmar was born in [[Emmetsburg, Iowa]], and graduated from the [[University of Iowa]] and [[Columbia University Graduate School of Journalism|Columbia School of Journalism]]. She started her journalism career with the ''[[Ottumwa Courier]]'' in Iowa in the early 1920s.<ref name="beatricenytob">(January 31, 1989). [https://www.nytimes.com/1989/01/31/obituaries/beatrice-b-gould-ex-editor-is-dead-at-90.html Beatrice B. Gould, Ex-Editor, Is Dead at 90], ''The New York Times'', Section D, Page 22</ref> |
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Bruce and Beatrice married in 1923.< |
Bruce and Beatrice married in 1923.<ref name="brucenytob"/> Early in their careers, they wrote two plays together, including ''Man's Estate'' which debuted in 1929, and ''The Terrible Turk'' in 1934.<ref name="beatricenytob"/> |
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==Ladies' Home Journal== |
==''Ladies' Home Journal''== |
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Bruce joined ''[[The Saturday Evening Post]]'' as an associate editor in 1934. It was published by [[Curtis Publishing Company]], who also published the ''Journal''. The |
Bruce joined ''[[The Saturday Evening Post]]'' as an associate editor in 1934. It was published by [[Curtis Publishing Company]], who also published the ''Journal''. The Goulds took over as co-editors of the ''Journal'' in 1935 during the [[Great Depression]], and steered the publication through its golden years, becoming for much of their tenure the highest circulation of the "[[Seven Sisters (magazines)|Seven Sisters]]" of American magazines that focused on women, and among the highest circulation magazines in the country.<ref name="aarp">(April 25, 2014). [https://blog.aarp.org/notebook/sad-ending-to-ladies-home-journals-era Sad Ending to Ladies' Home Journal's Era], ''[[AARP]]''</ref> Only in 1961, did ''[[McCall's]]'' eclipse their circulation (7.4 million to 7.2 million for the ''Journal'').<ref name="time1"/> Their joint retirement was announced in March 1962.<ref name="retir1">(March 6, 1962). [https://chroniclingamerica.loc.gov/lccn/sn83045462/1962-03-06/ed-1/seq-28/ Era Ends With Goulds], ''Evening Star'' ([[Associated Press]] story)</ref> |
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According to a ''[[Time (magazine)|Time]]'' magazine article upon their 1962 retirement, the Goulds took an undistinguished journal in a field that "took the patronizing view that a woman's interests were largely confined to the home" and led by "Beatrice's sure feeling for the emancipated women's tastes, it invited its readers to plunge up to the elbows not only in bread dough but in life." The magazine pushed for "purity in politics as well as in maternity wards" and fought against venereal disease and child abuse. Attention-getting articles and addressing feminine health problems openly were published, as well as top fiction pieces.<ref name="time1"/> |
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==Deaths== |
==Deaths== |
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Beatrice died of [[Alzheimer's disease]] at their home in [[Hopewell, New Jersey]] on January 30, 1989.<ref name="beatricenytob"/> Bruce died later in the year also at their home, on August 27, 1989, of congestive heart failure.< |
Beatrice died of [[Alzheimer's disease]] at their home in [[Hopewell, New Jersey]], on January 30, 1989.<ref name="beatricenytob"/> Bruce died later in the year also at their home, on August 27, 1989, of congestive heart failure.<ref name="brucenytob"/><ref name="time1">(March 16, 1962). [https://content.time.com/time/subscriber/article/0,33009,940659,00.html "The Press: End of the Conversation"], ''[[Time (magazine)|Time]]''</ref> |
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==References== |
==References== |
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==External links== |
==External links== |
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*[http://collguides.lib.uiowa.edu/?MSC0614 Guide to the Bruce Gould Papers], University of Iowa Libraries |
*[http://collguides.lib.uiowa.edu/?MSC0614 Guide to the Bruce Gould Papers], University of Iowa Libraries |
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{{DEFAULTSORT:Gould, Bruce and Beatrice Blackmar}} |
{{DEFAULTSORT:Gould, Bruce and Beatrice Blackmar}} |
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[[Category:1898 births]] |
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[[Category:1989 deaths]] |
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[[Category:American newspaper journalists]] |
[[Category:American newspaper journalists]] |
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[[Category:Ladies' Home Journal editors]] |
[[Category:Ladies' Home Journal editors]] |
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Latest revision as of 22:49, 18 September 2023
Bruce Gould and Beatrice Blackmar Gould (both 1898–1989) were co-editors of the Ladies' Home Journal for almost 27 years, from 1935 through 1962, including the golden years of the magazine.
Early life[edit]
Charles Bruce Gould was born in Luana, Iowa, and went to the college at the University of Iowa. He was in the Navy Flying Corps during World War I. He landed in New York City in 1920s with plans to be a playwright, but landed jobs in journalism, working at The Sun, New York Post, and the Wall Street News.[1] In 1931 he began writing for magazines, and co-wrote many articles with Beatrice.[1]
Beatrice Blackmar was born in Emmetsburg, Iowa, and graduated from the University of Iowa and Columbia School of Journalism. She started her journalism career with the Ottumwa Courier in Iowa in the early 1920s.[2]
Bruce and Beatrice married in 1923.[1] Early in their careers, they wrote two plays together, including Man's Estate which debuted in 1929, and The Terrible Turk in 1934.[2]
Ladies' Home Journal[edit]
Bruce joined The Saturday Evening Post as an associate editor in 1934. It was published by Curtis Publishing Company, who also published the Journal. The Goulds took over as co-editors of the Journal in 1935 during the Great Depression, and steered the publication through its golden years, becoming for much of their tenure the highest circulation of the "Seven Sisters" of American magazines that focused on women, and among the highest circulation magazines in the country.[3] Only in 1961, did McCall's eclipse their circulation (7.4 million to 7.2 million for the Journal).[4] Their joint retirement was announced in March 1962.[5]
According to a Time magazine article upon their 1962 retirement, the Goulds took an undistinguished journal in a field that "took the patronizing view that a woman's interests were largely confined to the home" and led by "Beatrice's sure feeling for the emancipated women's tastes, it invited its readers to plunge up to the elbows not only in bread dough but in life." The magazine pushed for "purity in politics as well as in maternity wards" and fought against venereal disease and child abuse. Attention-getting articles and addressing feminine health problems openly were published, as well as top fiction pieces.[4]
The two wrote an autobiography that was published in 1968.[1]
Deaths[edit]
Beatrice died of Alzheimer's disease at their home in Hopewell, New Jersey, on January 30, 1989.[2] Bruce died later in the year also at their home, on August 27, 1989, of congestive heart failure.[1][4]
References[edit]
- ^ a b c d e (August 30, 1989). Bruce Gould, 91; Edited Women's Magazine, The New York Times
- ^ a b c (January 31, 1989). Beatrice B. Gould, Ex-Editor, Is Dead at 90, The New York Times, Section D, Page 22
- ^ (April 25, 2014). Sad Ending to Ladies' Home Journal's Era, AARP
- ^ a b c (March 16, 1962). "The Press: End of the Conversation", Time
- ^ (March 6, 1962). Era Ends With Goulds, Evening Star (Associated Press story)
External links[edit]
- Guide to the Bruce Gould Papers, University of Iowa Libraries