Olivia Travel: Difference between revisions
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'''Olivia Travel''' is a [[travel]] company that sells cruises and resort vacations marketed towards [[lesbian]] customers. It was founded by [[Judy Dlugacz]] in 1973 as a women's [[record label]], [[Olivia Records]]. It offered its first all-woman cruise in 1990 and remains the only company in the world offering cruises catering just to lesbians. Like its parent company, Olivia takes its name from the heroine of a [[pulp novel]] by [[Dorothy Bussy]] who fell in love with her headmistress at a French boarding school. |
'''Olivia Travel''' is a [[travel]] company that sells cruises and resort vacations marketed towards [[lesbian]] customers.<ref>{{Cite web |title=Meet the Most Popular Travel Company You Probably Didn't Know Existed |url=https://www.thrillist.com/travel/nation/olivia-travel-lgbtq-company |access-date=2022-11-08 |website=Thrillist |language=en}}</ref> It was founded by [[Judy Dlugacz]] in 1973 as a women's [[record label]], [[Olivia Records]]. It offered its first all-woman cruise in 1990 and remains the only company in the world offering cruises catering just to lesbians. Like its parent company, Olivia takes its name from the heroine of a [[pulp novel]] by [[Dorothy Bussy]] who fell in love with her headmistress at a French boarding school. |
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The company has attracted attention due to endorsements from lesbian celebrities, such as golfer [[Rosie Jones (golfer)|Rosie Jones]] (who was the first professional athlete in America to endorse a gay-oriented company)<ref>{{cite news|title=Jones' endorsement could further national debate on gay issues|publisher=[[Orlando Sentinel]]|url=http://www.accessmylibrary.com/coms2/summary_0286-7684107_ITM|date=2004-03-24|author=Whitley, David}}</ref> tennis player [[Martina Navratilova]] and basketball player [[Sheryl Swoopes]]. Entertainers who have performed on Olivia cruises include the [[Indigo Girls]] and [[Margaret Cho]].<ref>{{cite news|title=Swoopes' revelation pays off|publisher=[[San Francisco Chronicle]]|date=2005-10-30|author=Saracevic, Alan T.|url=http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fc%2Fa%2F2005%2F10%2F30%2FBUGH5FFD6H1.DTL&type=printable}}</ref> |
The company has attracted attention due to endorsements from lesbian celebrities, such as golfer [[Rosie Jones (golfer)|Rosie Jones]] (who was the first professional athlete in America to endorse a gay-oriented company)<ref>{{cite news|title=Jones' endorsement could further national debate on gay issues|publisher=[[Orlando Sentinel]]|url=http://www.accessmylibrary.com/coms2/summary_0286-7684107_ITM|date=2004-03-24|author=Whitley, David}}</ref> tennis player [[Martina Navratilova]] and basketball player [[Sheryl Swoopes]]. Entertainers who have performed on Olivia cruises include the [[Indigo Girls]] and [[Margaret Cho]].<ref>{{cite news|title=Swoopes' revelation pays off|publisher=[[San Francisco Chronicle]]|date=2005-10-30|author=Saracevic, Alan T.|url=http://www.sfgate.com/cgi-bin/article.cgi?f=%2Fc%2Fa%2F2005%2F10%2F30%2FBUGH5FFD6H1.DTL&type=printable}}</ref> |
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Revision as of 09:35, 8 November 2022
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| Company type | Travel |
|---|---|
| Founded | 1973 |
| Founder | Judy Dlugacz |
| Headquarters | , |
| Revenue | $25 million (2007) |
| Website | https://www.olivia.com |
Olivia Travel is a travel company that sells cruises and resort vacations marketed towards lesbian customers.[1] It was founded by Judy Dlugacz in 1973 as a women's record label, Olivia Records. It offered its first all-woman cruise in 1990 and remains the only company in the world offering cruises catering just to lesbians. Like its parent company, Olivia takes its name from the heroine of a pulp novel by Dorothy Bussy who fell in love with her headmistress at a French boarding school.
The company has attracted attention due to endorsements from lesbian celebrities, such as golfer Rosie Jones (who was the first professional athlete in America to endorse a gay-oriented company)[2] tennis player Martina Navratilova and basketball player Sheryl Swoopes. Entertainers who have performed on Olivia cruises include the Indigo Girls and Margaret Cho.[3]
The company was involved in mild controversy in 1998 when its attempt to buy an ad on the sitcom Ellen's anticipated "coming out" episode was rejected by ABC.[4]
See also
- Gay marketing
- List of gay resort areas
- R Family Vacations for LGBT families.
- Racquet Club of Palm Springs – a defunct tennis club now owned by Olivia Communities[5]
References
- ^ "Meet the Most Popular Travel Company You Probably Didn't Know Existed". Thrillist. Retrieved 2022-11-08.
- ^ Whitley, David (2004-03-24). "Jones' endorsement could further national debate on gay issues". Orlando Sentinel.
- ^ Saracevic, Alan T. (2005-10-30). "Swoopes' revelation pays off". San Francisco Chronicle.
- ^ "Ad declined for Ellen". Kentucky New Era. 1997-04-11.
- ^ The Racquet Club of Palm Springs
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