Pillsbury Doughboy: Difference between revisions
No edit summary |
No edit summary |
||
| Line 5: | Line 5: | ||
== Creation == |
== Creation == |
||
Fresh was though up by the [[Leo Burnett]] advertising agency's creative director Rudy Perz as he was sitting in his kitchen in the 1960's. Perz originally concieved Fresh as an animated figure, but changed his mind after seeing seeing a stop-action tilting technique used in the opening credits for "The [[Dinah Shore]] Show." It was decided to create 3-D Doughboy doll of clay at a cost of $16,000. [[Paul Frees]] (the voice of " |
Fresh was though up by the [[Leo Burnett]] advertising agency's creative director [[Rudy Perz]] as he was sitting in his kitchen in the 1960's. Perz originally concieved Fresh as an animated figure, but changed his mind after seeing seeing a stop-action tilting technique used in the opening credits for "The [[Dinah Shore]] Show." It was decided to create 3-D Doughboy doll of clay at a cost of $16,000. [[Paul Frees]] (the voice of "The Adventures of Bullwinkle and Rocky's" Boris Badenov) was chosen to be Fresh's voice. Since then, [[Pillsbury]] has used Poppin' Fresh in more than 600 commercials for more than 50 of its products. |
||
After Frees' death in [[1986]], Jeff Bergman, who also did the voiceover for Charlie the Tuna, took over. Today, the high-pitched giggles are done by JoBe Cerny, the on-camera star of Burnett's Cheer detergent ad campaign. |
After Frees' death in [[1986]], [[Jeff Bergman]], who also did the voiceover for Charlie the Tuna, took over. Today, the high-pitched giggles are done by [[JoBe Cerny]], the on-camera star of Burnett's Cheer detergent ad campaign. |
||
The Doughboy was an instant success with consumers. His round body and signature belly poke quickly endeared him to adults and children. When Pillsbury issued a Doughboy doll, the toy became so popular, Playthings Magazine named it "Toy of the Year" in [[1972]]. |
The Doughboy was an instant success with consumers. His round body and signature belly poke quickly endeared him to adults and children. When Pillsbury issued a Doughboy doll, the toy became so popular, Playthings Magazine named it "Toy of the Year" in [[1972]]. |
||
Revision as of 16:50, 30 October 2004
Poppin' Fresh, the Pillsbury Doughboy, is an advertising icon and mascot of The Pillsbury Company, appearing in many of their commercials.
He is a small anthropomorphic character apparently made out of dough. When poked in the stomach, he lets out a high-pitched giggle.
Creation
Fresh was though up by the Leo Burnett advertising agency's creative director Rudy Perz as he was sitting in his kitchen in the 1960's. Perz originally concieved Fresh as an animated figure, but changed his mind after seeing seeing a stop-action tilting technique used in the opening credits for "The Dinah Shore Show." It was decided to create 3-D Doughboy doll of clay at a cost of $16,000. Paul Frees (the voice of "The Adventures of Bullwinkle and Rocky's" Boris Badenov) was chosen to be Fresh's voice. Since then, Pillsbury has used Poppin' Fresh in more than 600 commercials for more than 50 of its products.
After Frees' death in 1986, Jeff Bergman, who also did the voiceover for Charlie the Tuna, took over. Today, the high-pitched giggles are done by JoBe Cerny, the on-camera star of Burnett's Cheer detergent ad campaign.
The Doughboy was an instant success with consumers. His round body and signature belly poke quickly endeared him to adults and children. When Pillsbury issued a Doughboy doll, the toy became so popular, Playthings Magazine named it "Toy of the Year" in 1972.