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{{notability|Companies|date=July 2017}}
{{notability|Companies|date=July 2017}}
{{COI|date=November 2017}}}}
{{COI|date=November 2017}}}}
'''Fuseproject''' is an [[industrial design]] and branding firm. Founded in 1999 by the designer, [[Yves Behar|Yves Béhar]]. The company works across a wide array of industries including [[beauty]] and [[fashion]], [[furniture]] and [[technology]] and is based in [[San Francisco]] and [[New York City]].
'''Fuseproject''' is an [[industrial design]] and branding firm. Founded in 1999 by the designer , [[Yves Behar|Yves Béhar]]. The company works across a wide array of industries including [[beauty]] and [[fashion]], [[furniture]] and [[technology]] and is based in [[San Francisco]] and [[New York City]].


== History ==
== History ==
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Fuseproject has received more than 50 awards, from [[Industrial Designers Society of America|Industrial Designers Society of America (IDSA)]]/[[BusinessWeek]] [[Industrial Design Excellence Awards]] (2006),<ref>{{cite web|url=http://bwnt.businessweek.com/idea_winners/2006/index.asp?consultant=fuseproject|title=fuseproject IDEA awards|author=|date=|website=businessweek.com|accessdate=13 September 2018}}</ref> [[Red dot design award|Red Dot]] design awards, ''[[I.D. (magazine)|I.D.]]'' magazine awards and If Industrie Hannover.{{Citation needed|date=November 2017}} Fuseproject was listed 2nd best design firm by ''Business Week'' in 2004.{{Citation needed|date=November 2017}} Founder and principal designer Yves Béhar was the recipient of the National Design Award for industrial design, awarded by the [[Cooper–Hewitt, National Design Museum]].<ref>{{cite web|url=http://www.cooperhewitt.org/national-design-awards|title=National Design Awards - Cooper Hewitt, Smithsonian Design Museum|author=|date=16 May 2014|website=cooperhewitt.org|accessdate=13 September 2018}}</ref>
Fuseproject has received more than 50 awards, from [[Industrial Designers Society of America|Industrial Designers Society of America (IDSA)]]/[[BusinessWeek]] [[Industrial Design Excellence Awards]] (2006),<ref>{{cite web|url=http://bwnt.businessweek.com/idea_winners/2006/index.asp?consultant=fuseproject|title=fuseproject IDEA awards|author=|date=|website=businessweek.com|accessdate=13 September 2018}}</ref> [[Red dot design award|Red Dot]] design awards, ''[[I.D. (magazine)|I.D.]]'' magazine awards and If Industrie Hannover.{{Citation needed|date=November 2017}} Fuseproject was listed 2nd best design firm by ''Business Week'' in 2004.{{Citation needed|date=November 2017}} Founder and principal designer Yves Béhar was the recipient of the National Design Award for industrial design, awarded by the [[Cooper–Hewitt, National Design Museum]].<ref>{{cite web|url=http://www.cooperhewitt.org/national-design-awards|title=National Design Awards - Cooper Hewitt, Smithsonian Design Museum|author=|date=16 May 2014|website=cooperhewitt.org|accessdate=13 September 2018}}</ref>


== See also ==
==References==

* [[Yves Behar|Yves Béhar]]

== References ==
{{reflist}}
{{reflist}}


Revision as of 18:19, 13 September 2018

Fuseproject is an industrial design and branding firm. Founded in 1999 by the designer , Yves Béhar. The company works across a wide array of industries including beauty and fashion, furniture and technology and is based in San Francisco and New York City.

History

In July 2012, Fuseproject began raising funds on Kickstarter for an open source game console called OUYA, that uses the Android 4.1 operating system, to encourage smaller developers to design games for the platform.[1]

In 2014, BlueFocus Communications Group, the biggest agency network in China, acquired Fuseproject in hopes to enter the US market.[2][3][4]

In 2017, Fuseproject made international news with their design project with Juicero, for the Juicero juicer.[5][6] The juicer was known for limited functionality and high price, designed with known limitations for the user - putting Fuseproject's design reputation on the line.[5][6]

Awards and recognition

Fuseproject work has appeared in various publications, including The New York Times,[7] BusinessWeek,[8] Fast Company'[9][10]', Adweek, I.D., and Entrepreneur magazine.[11]

Fuseproject has received more than 50 awards, from Industrial Designers Society of America (IDSA)/BusinessWeek Industrial Design Excellence Awards (2006),[12] Red Dot design awards, I.D. magazine awards and If Industrie Hannover.[citation needed] Fuseproject was listed 2nd best design firm by Business Week in 2004.[citation needed] Founder and principal designer Yves Béhar was the recipient of the National Design Award for industrial design, awarded by the Cooper–Hewitt, National Design Museum.[13]

References

  1. ^ "OUYA: A New Kind of Video Game Console". Kickstarter. Retrieved 13 September 2018.
  2. ^ Bradshaw, Tim; Cookson, Robert (2014-07-23). "BlueFocus to enter US market with stake in Fuseproject". Financial Times. Retrieved 2017-11-28. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  3. ^ "China's BlueFocus Buys Majority Stake in U.S. Design Firm Fuseproject". Retrieved 2017-11-28.
  4. ^ "Chinese agencies are expanding to the US - Digiday". Digiday. 2017-11-20. Retrieved 2017-11-28. {{cite news}}: Italic or bold markup not allowed in: |work= (help)
  5. ^ a b "Silicon Valley's $400 Juicer May Be Feeling the Squeeze". Bloomberg.com. 2017-04-19. Retrieved 2017-11-28.
  6. ^ a b "Yves Behar's Juicero juicer has its reputation shredded by social media". Dezeen. 2017-04-20. Retrieved 2017-11-28.
  7. ^ McKeough, Tim. "Yves Béhar of Fuseproject on Design With Grand Ambitions". nytimes.com. Retrieved 13 September 2018.
  8. ^ "Terms of Service Violation". www.businessweek.com. Retrieved 13 September 2018.
  9. ^ "Fuseproject Designer And Founder Yves Béhar On Creating A Seamless Experience". fastcompany.com. 26 November 2012. Retrieved 13 September 2018.
  10. ^ "All About Yves". fastcompany.com. 1 October 2007. Retrieved 13 September 2018.
  11. ^ Ankeny, Jason (August 2014). "The Man With The Midas Touch". entrepreneur.com. Entrepreneur Magazine. Retrieved 1 March 2017.
  12. ^ "fuseproject IDEA awards". businessweek.com. Retrieved 13 September 2018.
  13. ^ "National Design Awards - Cooper Hewitt, Smithsonian Design Museum". cooperhewitt.org. 16 May 2014. Retrieved 13 September 2018.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Fuseproject&oldid=859384072"