Adweek
| Adweek | |
|---|---|
|
|
| description | Trade journal |
| Area of Expertise | Marketing , advertising |
| language | English |
| publishing company | Prometheus Global Media ( USA ) |
| First edition | 1978 |
| Frequency of publication | weekly |
| Editor-in-chief | James Cooper |
| Web link | adweek.com |
| ISSN |
0199-2864 |
Adweek (also known as Ad Week ) is an American advertising and marketing magazine . It was founded in 1978 and appears weekly. Adweek is currently part of Prometheus Global Media.
Adweek themes include creative communication, client-agency relationships, global advertising, budget wins and new campaigns. In addition, the magazine has some notable industry changes such as B. Cable TV, the trend away from agency commissions and the Internet reported.
Adweek also publishes the Adfreak blog , which is dedicated to the intersection of advertising and pop culture.
Adweek is the second largest marketing magazine in the United States, and its biggest competitor is Advertising Age magazine .
Web links
Individual evidence
- ↑ David Kaplan: The 'New' Adweek: Bigger, Bolder And Reaching For Relevance . In: PaidContent , April 18, 2011. Retrieved January 19, 2014.
- ^ Prometheus Global Media . Official website of the publisher. Retrieved January 19, 2014.
- ↑ Adfreak ( Memento of the original from January 20, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . Official website of the blog. Retrieved January 19, 2014.
- ^ Stuart Elliot: THE MEDIA BUSINESS: ADVERTISING; Adweek Plans Overhaul as a Sign It Is Alive and Well . In: New York Times , September 12, 1991. Retrieved January 19, 2014.
- ^ Stuart Elliot: THE MEDIA BUSINESS: ADVERTISING; Adweek magazine is commemorating its 20th anniversary . In: New York Times , November 10, 1998. Retrieved January 19, 2014.
