WLDI

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WLDI-FM
Wild 95.5 logo
Broadcast areaWest Palm Beach, Florida
Frequency95.5 MHz
BrandingWild 95.5
Programming
FormatContemporary Hit Music
Ownership
OwnerClear Channel Communications
History
First air date
1961
Call sign meaning
Wild
Links
Webcast[1]
Website[2]

WLDI, on-air known as Wild 95.5, is a radio station licensed to Ft. Pierce, Florida and broadcasting in the West Palm Beach, Florida market. It is owned by Clear Channel Communications, and broadcasts at 95.5 FM. In the Spring 2006 Arbitron ratings, WLDI placed 8th with a 3.5 share.

Timeline

as WOVV

Before its move to West Palm Beach, WOVV was one of the first FM outlets on the Treasure Coast and operated beside WIRA in Fort Pierce, Florida. For many years, both stations broadcast from a downtown riverfront location on Melody Lane.[1]

December 1985: -- Program Director Bill James is replaced by Bobby Magic from Cleveland as station ends four years of "live assist automation." Linda Hendry moved from evenings to midday, replaced in that slot by Mike Snider. Dr. John Leeder left to manage a Port St. Lucie video store, and was replaced by Nick Caplan of Buffalo, New York.[2]

July 1987: -- WZZR joins the Ft. Pierce market after dropping Easy Listening music for Contemporary Hit Radio.]].[3]

1989: -- Jon Howe and Kris Klaus host the Breakfast Club show.]].[4]

1992: -- M.J. Kelli and Robin Lambert take over morning show from Jon Howe and Kris Klaus. Klaus becomes a weekend weather person for WPBF Channel 25. Howe returns within months to do midday and later afternoons.[5]

as Star 95.5

October 1992 -- WOVV drops rap music to become a mainstream top 40 station called Star 95.5.[6]

February 1993 -- Station moved 60 miles south from Ft. Pierce to Northpoint Corporate Park on Northpoint Parkway in West Palm Beach. New Program Director Kurt Kelly gave the Palm Beach Post his home telephone number and invited listeners to call to comment on their likes and dislikes of the station's format. [7]

April 1993: -- Program director Kurt Kelly is gone after barely four months. WOVV management said Kelly was let go because his vision of a regional super station didn't fit its signal strength and Palm Beach County listener base.[8]

March 17, 1994: -- Neil Sullivan of WKKD in Akron, Ohio is named Program Director. He replaces M.J. Kelli, who left for Tampa. Kelli also hosted the morning show.

April 23, 1994: -- Lindy Rome from oldies WOLL-FM and Lane London from England host what station boss Steve Lapa says is the area's first all-female morning drive show. ``Lindy will be doing some things she never dreamed she was capable of, Lapa added. ``But we're known for doing wild things.[9] Rome was fired after three months.[10]

as WCLB

November 22, 1995 at 4:40 p.m. -- station abruptly becomes Country WCLB (the Country Club) with Alan Jackson's "Gone Country" as the first song, signing a joint sales agreement with Fairbanks Communications, the owners of WRMF [11]

The station ran the syndicated Howard Stern show in the morning from September 1996 until December 1997.[12] [13]

The station was briefly known as country "The Frog" and "Thunder Country" with call letters WXFG in 1998.[14]

as Wild 95.5/WLDI

The station dropped Country and returned to Contemporary Hit Radio as Wild 95.5, with call letters WLDI on August 14, 1998 at 5 p.m., with 9,550 songs in a row. The station gave away a $25,000 cash prize at the conclusion of the music marathon.[15]

Station Ratings

Spring 1990: 4.6 share, #5 in market [16]

Fall 1989: Sun-Sentinel reported the station "down .8," so the share was likely 2.8.[17]

Summer 1989: -- 3.6 share, 6th in West Palm Beach market.[18]

Spring 1989: -- 3.9 share, 6th in West Palm Beach market.[19]

Spring 1988: -- 4.9 share, 4th in West Palm Beach market.[20]

Spring 1995: -- 2.9 share, #8 in market. Last full rating period at Contemporary Hit station. [21]

Fall 1995: -- 2.9 share, #8 in market. Changed to Country WCLB during the rating period. [22]

References

  1. ^ Bob Betcher (November 1, 1995). "FM Stations WOVV, WRMF Sign Ad Time Sales Agreement". Stuart News.In the late 60s, the station stopped simulcasting WIRA and broadcast an automated contemporary format known as "Sold Gold Music." At that time solid gold did not refer to older music.
  2. ^ Michelle Genz (December 17, 1985). "Music Stops For Disc Jockey as WOVV Tunes Up For Future". Miami Herald.
  3. ^ Lisa Gibbs (July 19, 1987). "Radio Station Says New Format Will Attract Younger Listeners". Miami Herald.
  4. ^ "Stood Up Prom Date To Get Night Out". Palm Beach Post. May 25, 1989.
  5. ^ Thom Smith (July 13, 1992). "Phantom Figure Has A Chance At `Miserables' Job". Palm Beach Post.
  6. ^ Kathy Tarrant (February 4, 1993). "WOVV Drops Rap and Moves South". Palm Beach Post.
  7. ^ Kathy Tarrant (February 4, 1993). "WOVV Drops Rap and Moves South". Palm Beach Post.
  8. ^ Pat Curry (May 8, 1993). "Zeta Listeners Get Their Shot Behind The Mike; Take A Bite; Liddy's Talk Show; Kudos For Morley; Just Passing Through". Sun-Sentinel.
  9. ^ Thom Smith (April 1, 1994). "Trash Films May Means Cash for Palm Beach County". Palm Beach Post.
  10. ^ "'Entertainment Tonight' Beacons For Former Anchor". Palm Beach Post. April 19, 1994.
  11. ^ Bob Betcher (November 1, 1995). "FM Stations WOVV, WRMF Sign Ad Time Sales Agreement". Stuart News.
  12. ^ Jeff Rusnak (September 20, 1996). "Country Station WCLB Welcomes Howard Stern". Sun-Sentinel.
  13. ^ Bob Betcher (December 20, 1997). "WCLB Listeners Pull Plug On Howard Stern". Stuart News.
  14. ^ Bob Betcher (October 25, 1998). "'Treasure Coast Magazine' Returns to Television". Stuart News.
  15. ^ Bob Betcher (August 30, 1998). "Listener Not Wild About 95.5". Stuart News.
  16. ^ Tom Jicha (August 2, 1990). "Radio Ratings". Sun-Sentinel.
  17. ^ Tom Jicha (January 12, 1990). "WDZL Film a Non-Commercial Venture, Status Quo". Sun-Sentinel.
  18. ^ Tom Jicha (October 18, 1989). "World Series Helps Abc End Nbc's Ratings Reign, Palm Beach Radio Survey". Sun-Sentinel.
  19. ^ Tom Jicha (October 18, 1989). "World Series Helps Abc End Nbc's Ratings Reign, Palm Beach Radio Survey". Sun-Sentinel.
  20. ^ Ed Lopez (September 5, 1988). "South Florida Radio A Sound Business". Miami Herald.
  21. ^ "WEAT-FM Tops Fall Ratings". Palm Beach Post. January 17, 1996.
  22. ^ "WEAT-FM Tops Fall Ratings". Palm Beach Post. January 17, 1996.

External links

Official Website [3]

External links

WLDI in the FCC FM station database

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