Whiritoa
Whiritoa is a small beach community on the Coromandel Peninsula between Whangamata and Waihi Beach. It has a permanent population in the low hundreds, which swells to over a thousand during the New Year holiday period.
It has a convenience store, a library and a volunteer fire department. The local Surf lifesaving club has a close relationship with the community of regularly holidaying families.
At the north end of the beach is a small lagoon and past this is a short walk to some small secluded beaches. At the south end is a somewhat treacherous climb to a blowhole.
The beach itself is popular for surfers as it often features a roaming sandbar or two. The shore is often quite steep meaning the waves are sometimes breaking directly on the sand making it difficult for casual swimmers.
History of Whiritoa
Whiritoa Beach is typical of many beaches along the eastern Coromandel Peninsula. The beach started developing 6,000 to 7,000 years ago. The process of beach building has now finished and the beach has all the sand it is ever going to get.
Early Maori communities removed most of the original coastal forest and dune plants. Then farmers introduced stock to the dune area, disturbing the native sand-binding grasses and causing severe wind erosion. Most of the sand reserves eroded. This reduced the height of the dunes and caused sheets of sand to move more than 200 m inland.
The sand at Whiritoa Beach has been mined for over 50 years. More than 180,000 m3 of sand has been removed.
Since the 1960s coastal subdivision has covered what remains of the sand dune reserves.
http://www.ew.govt.nz/enviroinfo/coasts/coastalcasestudies/Whiritoabeach.htm