Kenneth Cole Productions

Kenneth Cole (designer) (b. March 23, 1954) is an American clothing designer. Born in Brooklyn, he is a graduate of Emory University. Kenneth Cole Productions, Inc. is an American fashion house founded in 1982 by Kenneth Cole. He originally named the company Kenneth Cole Incorporated in September 1982, and planned to showcase his new line of shoes during market week at the Hilton Hotel in New York. Finding that he could not afford to purchase a hotel room or showroom to exhibit his line, he borrowed a truck and asked the mayor’s office for permission to park two blocks away from the Hilton Hotel in front of a fancy shoe building. Upon learning that permits were only granted to utility companies and production companies shooting full-length motion pictures, Cole changed the name of the company to Kenneth Cole Productions, Inc. and applied for a permit to shoot a full-length motion picture entitled “The Birth of a Shoe Company.”

With Kenneth Cole Productions painted on the side of the truck, they opened for business on December 2, 1982, in front of 1370 Avenue of the Americas. They had a fully furnished forty-foot trailer, klieg lights, a director, a rolling camera, models as actresses, and two NYPD policemen as doormen. A velvet rope allowed a limited number of people in the trailers and in three and a half days they sold forty thousand pairs of shoes. The company remains Kenneth Cole Productions, Inc. to this day to honor this unusual beginning.

In 1985, Kenneth Cole opened his first store on Columbus Avenue in Manhattan, followed shortly thereafter by another store on Union Street in San Francisco. Kenneth Cole retail and Company Stores can now be found worldwide in countries such as Mexico, Canada, Colombia, Israel, United Arab Emirates, United Kingdom, Philippines, Japan, South Korea, Taiwan, Thailand, Singapore, Australia and South Africa.

KENNETH COLE

Kenneth Cole is an American clothing designer and founder of Kenneth Cole Productions, Inc.

LIFE

Kenneth Cole was born in Brooklyn on March 23, 1954. Cole’s father owned and operated a woman’s shoe factory called El Greco in Williamsburg, Brooklyn. After graduating Emory University with a major in political science and plans to attend law school, Cole started work at his father’s factory designing women’s shoes and became hooked. After launching the successful Candie’s line of shoes, Cole left the factory to start his own company. He originally named the company Kenneth Cole Incorporated in September 1982, and planned to showcase his new line of shoes during market week at the Hilton Hotel in New York. Finding that he could not afford to purchase a hotel room or showroom to exhibit his line, he borrowed a truck and asked the mayor’s office for permission to park two blocks away from the Hilton Hotel in front of a fancy shoe building. Upon learning that permits were only granted to utility companies and production companies shooting full-length motion pictures, Cole changed the name of the company to Kenneth Cole Productions, Inc. and applied for a permit to shoot a full-length motion picture entitled “The Birth of a Shoe Company.” With Kenneth Cole Productions painted on the side of the truck, they opened for business on December 2, 1982, in front of 1370 Avenue of the Americas. They had a fully furnished forty-foot trailer, klieg lights, a director, a rolling camera, models as actresses, and two NYPD policemen as doormen. A velvet rope allowed a limited number of people in the trailers and in three and a half days they sold forty thousand pairs of shoes. The company remains Kenneth Cole Productions, Inc. to this day to honor this unusual beginning. In 1985, Cole opened his first store on Columbus Avenue in Manhattan and now has retails stores worldwide. He currently resides in Purchase, New York with his wife, Maria Cuomo Cole (daughter of former New York Governor Mario Cuomo) and their three daughters. Cole is well known as an active participant in charity causes, particularly HIV/AIDS and homelessness. He is the chairman of the board of The Foundation for AIDS Research (amfAR) and his wife Maria is chair of HELP USA, a non-profit organization that is the nation’s largest provider of housing, jobs and services for the homeless.

ADVERTISING

Kenneth Cole Productions, Inc. is well known for its socially conscious and often controversial advertising. Campaigns often incorporate topical issues, such as addressing Imelda Marcos’ shoe fetish in 1986 with the line, “Imelda Marcos bought 2,700 pairs of shoes. She could’ve at least had the courtesy to buy a pair of ours.” In 1994, the company ran its first partisan political ad for the New York state gubernatorial race featuring George Pataki and Mario Cuomo, Cole’s father-in-law. The ad was an image of a muddy boot with the words: “Next time you hear George Pataki speak, might we suggest the appropriate footwear.” George Pataki did end up becoming governor and Cole received some backlash for his decision to run the ad. Not all of their ads are as overtly political, but most have a humorous tint to them, often incorporating word plays or puns. Some of his better-known lines include: “What you stand for is more important than what you stand in,” “Are you putting us on?” and “Today is not a dress rehearsal.” Popular topics in his advertising include HIV/AIDS, homelessness, gun control, abortion, the environment and same-sex marriage. The current advertising campaign uses the tagline “We need more than a surface mentality. The writing is on the wall.”

CHARITY AND SOCIAL CAUSES

Kenneth Cole Productions, Inc. is active in charities and often uses advertising, publicity and other corporate initiatives to support charitable causes. Cole’s advocacy for AIDS awareness and research has made the fashion house a legend in philanthropic circles. He is a longtime board member and current Chairman of the Board for The Foundation for AIDS Research (amfAR). His involvement with amfAR began in 1985 when he organized a public service campaign that was photographed by Annie Leibovitz and featuring high-profile models such as Christie Brinkley, Paulina Porizkova and Andie MacDowell. The tagline was, “For the future of our children. Support the American Foundation for AIDS Research. We do.” At the time, AIDS was still a relatively unknown and misunderstood disease. Cole managed to procure nearly 3 million dollars worth of donated exposure and press. In 1987, he was invited to join amfAR’s board. In 2005, Cole spearheaded the “We All Have AIDS” awareness campaign with advertisements photographed by Mark Seliger and featuring such luminaries as Nelson Mandela, Tom Hanks, Will Smith, Elton John, Sharon Stone, Richard Gere, Elizabeth Taylor, Alicia Keys, Desmond Tutu, Natasha Richardson, Eric McCormack, Ashley Judd, Whoopi Goldberg, Harry Belafonte, Greg Louganis and Rosie O’Donnell. He also has annual World AIDS Day promotions in his retail stores.

Cole is also very active with HELP USA (his wife Maria Cuomo Cole is currently Chair of the Board), a non-profit organization that is the nation’s largest provider of housing, jobs and services for the homeless. Recently, he partnered with rock star Jon Bon Jovi to create a line of jackets, t-shirts and fragrance under the Kenneth Cole New York label. The proceeds from the sale of these items supported HELP USA. Other charity campaigns include establishing relief funds for victims of 9/11 and Hurricane Katrina respectively through the sale of t-shirts, giving discounts at his retail stores for donating shoes or clothes to the homeless and hosting numerous charity shopping nights at retail stores throughout the nation.

BRANDS

Kenneth Cole Productions, Inc. encompasses many brands:

Kenneth Cole New York – Men’s and women’s footwear, clothing, accessories and fragrance.

Kenneth Cole Reaction – Men’s, women’s and children’s footwear, clothing and accessories. Men’s and women’s fragrance.

Gentle Souls – Women’s footwear.

Unlisted – Men’s and women’s footwear, clothing and accessories.

Tribeca – Women’s footwear.

Bongo – Women’s and children’s footwear.

External links

• Official site
• Kenneth Cole Awearness