SAY Media
VideoEgg is a privately held rich media advertising network. Their network is composed of over 50 million unique users across more than 200 video, gaming and social network sites as well as social applications.[1][2]
Products and Services
For Advertisers: VideoEgg provides an online advertising network that enables brand advertisers to engage with consumers in social spaces, video and gaming environments. The company’s network is comprised of over 200 social, video and gaming sites, reaching over 50 million unique online users and more than one billion page impressions monthly.
Advertisers on the VideoEgg network can target by demographic and context. The VideoEgg system also optimizes campaigns by serving up impressions to the highest performing sites and users profiles. VideoEgg has an in-house creative team to help create an ad unit. The company’s in-house design team creates the display ad unit and the custom overlay using advertiser’s creative assets. [3]
In July 2008, VideoEgg announced several new capabilities to their ad network. These include offering advertisers increased ad features and functionalities, such as:
- Real-time RSS feeds to continually update the ad experience
- Zip code-specific messaging
- Rich multi-video ad experience to increase user interactivity
- Merchandising multiple items in a single real-time ad experience
- Viral capabilities to help spread the message through virtually any communication or social channel <refVideoEgg Launches New Video Ad Units, July 9, 2008,</ref?
VideoEgg offers various pricing approaches, but in February 2008 the company announced that advertisers can also pay on a Cost Per Engagement (CPE) basis. CPE allows advertisers to pay only when a user engages with the ad unit while impressions are free.
Major brands who advertise on the VideoEgg network include Puma, Coca-Cola, Unilever, Pontiac, and HP.
For Publishers: Publishers are able to integrate VideoEgg’s AdPlatform in less than a day and begin monetizing site traffic . VideoEgg then serves the ads, which are designed to fit in any space and publishers receive payment every time a user engages with one of the VideoEgg ad units on the publisher’s site.
History
VideoEggSM was born in early 2005 when David Lerman, Matt Sanchez and Kevin Sladek were trying to crack the code on all things video. At the time, the three Yale grads were involved in a social venture that was matching non-profit organizations who needed public service announcements (PSAs) with a nationwide network of filmmakers who were itching to make video with their digital cameras and desktop editing packages. [4] [5]
They quickly discovered that with all of the different devices, editors, encoders, and players, there really wasn't a simple, foolproof way for people to get video on to the web. They started creating tools to manage video on the web.
Understanding monetization became a focus as the business matured. Online video and social networks were two huge opportunities for innovation in the advertising space.
Over the past two years, these have become the business focus.
In May 2008 the company officially discontinued its video hosting services to focus on its online advertising network.
In June 2008, VideoEgg and one of its partner websites, hi5, were sued in the United States by EMI recording labels and music publishers. The plaintiffs allege that both services are liable for copyright infringement, due to videos uploaded by hi5 users through the VideoEgg application, and seek injunctions against the allegedly infringing activity.[6]
Funding
VideoEgg is a privately owned company. Since their inception, VideoEgg has conducted four rounds of funding, raising over $30 million to date. Investors include, First Round Capital, WPP, August Capital, Focus Ventures and Maveron. [7] [8] [9]
VideoEgg Inc. was formed in 2005 by three Yale University students
References
- ^ About.com, September 19, 2005.
- ^ Techcrunch Crunchbase.
- ^ AdFrames.
- ^ About.com, September 19, 2005.
- ^ TechCrunch, September 21, 2005.
- ^ Capitol v. VideoEgg, Complaint (United States District Court for the Southern District of New York, 2008).
- ^ "VideoEgg Gets a Jolt of VC", Business Week, September 27, 2006.
- ^ "VideoEgg Receives $12 million in funding from Maveron, August Capital, and First Round Capital"
- ^ "WPP acquires stake in VideoEgg, US-based video advertising specialists", WPP press release, April 16, 2007.
External links
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